Why it worked
The video provides a relatable 'day in the life' glimpse into the demanding profession of a NICU nurse, combining personal care routines with the reality of a demanding job. The quick, efficient application of products and styling techniques appeals to viewers looking for practical tips and inspiration.
Summary
A NICU nurse shares her early morning routine, including skincare, makeup, and hair styling, before heading to work. She demonstrates various beauty products and styling techniques to achieve a polished look for her shift.
Structure
- 1Waking up and morning hygiene
- 2Skincare routine
- 3Makeup application
- 4Hair styling
- 5Getting dressed and ready to leave
- 6Heading to work
Product placement
Mediqueen Collagen Jelly Eye Mask (ACTS - used for under-eye treatment, removing it would change the video's skincare routine)
Aprilskin (ACTS - used for spot treatment of pimples, removing it would change the video's skincare routine)
NARS (ACTS - used for foundation, removing it would change the video's makeup routine)
Rare Beauty (ACTS - used for concealer, removing it would change the video's makeup routine)
Benefit Cosmetics (ACTS - used for brow gel, removing it would change the video's makeup routine)
Glossier (ACTS - used for lip gloss, removing it would change the video's makeup routine)
Redken (ACTS - used as a hair treatment, removing it would change the video's hair routine)
Figs (APPEARS - logo on scrubs, removing it would not change the video)