Promoted product
multiple skincare and makeup products
Why it worked
The video likely performed well due to its relatable "morning routine" format, which is popular on platforms like TikTok. The creator showcased a variety of well-known beauty products, appealing to a wide audience interested in skincare and makeup. The fast-paced, visually engaging presentation of each step, combined with the aesthetic appeal of the products and the creator's appearance, contributed to its watchability and shareability.
Summary
The video showcases a comprehensive morning skincare and makeup routine. It begins with body care, moves to hair care, and then progresses through various facial skincare steps including cleansing, masking, and moisturizing. The routine concludes with makeup application, featuring foundation, concealer, blush, eye makeup, and lip products.
Structure
- 1Body care (dry brushing, deodorant)
- 2Hair care (mask, scalp treatment)
- 3Facial skincare (cleansing, masking, serum, moisturizer, eye patches)
- 4Makeup application (foundation, concealer, blush, eye makeup, lip products)
- 5Setting spray and final touches
Product placement
Kérastase (hair product) ACTS - used as hair mask, removing it would change what happens in the video.
PDRN (skin serum) ACTS - applied to scalp, removing it would change what happens in the video.
Dior (makeup) ACTS - used for contouring and foundation, removing it would change what happens in the video.
Fenty Skin (skincare) ACTS - used as a moisturizer and for facial massage, removing it would change what happens in the video.
Biossance (skincare) ACTS - used as a serum, removing it would change what happens in the video.
HUDA BEAUTY (makeup) ACTS - used for lip liner, removing it would change what happens in the video.
Rare Beauty (makeup) ACTS - used as lip gloss, removing it would change what happens in the video.
MAKEUP BY MARIO (makeup) ACTS - used as a setting spray, removing it would change what happens in the video.