Beauty Essentials Must-Haves back to school edition

@_gabygomez

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SoundTikTok sound · original sound - _gabygomez

Promoted product

Ulta Beauty

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5 videos5 creators

Why it worked

The video taps into the relatable stress of running out of beauty products and leverages the timely 'back to school' theme to create urgency. It effectively showcases popular brands and highlights sales, making it appealing to a budget-conscious audience.

Summary

The creator is shopping at Ulta Beauty for back-to-school beauty essentials. She highlights sales and student discounts, and shows specific products she plans to purchase, including Benefit Cosmetics brow gel, Too Faced blush, and The Ordinary hyaluronic acid serum.

Structure

1Introduction and realization of need for restock
2Mention of Ulta Beauty sales and student discount
3Shopping for Benefit Cosmetics brow gel
4

Original caption

Back-to-school = the perfect excuse to refresh your beauty routine! Ulta Beauty has 20% off select items first week of August, and students also save with the 10% Student Discount. @Ulta Beauty https://liketk.it/6kc0H #UltaBeauty #Ulta #ad #backtoschoolshopping #beautyessential

More from @_gabygomez

Product placement

Ulta Beauty: A beauty retailer that sells a wide variety of beauty products. It appears as a store exterior and interior, and is mentioned by name. Removing it would change what happens in the video because the video is about shopping there. Benefit Cosmetics: A brand of makeup, specifically their 24-HR Brow Setter. It is shown on a shelf and held by the creator. Removing it would change what happens in the video because the creator is considering buying it. Too Faced: A brand of makeup, specifically their Cloud Crush blush. It is shown on a shelf and held by the creator. Removing it would change what happens in the video because the creator is considering buying it. The Ordinary: A skincare brand, specifically their Hyaluronic Acid 2% + B5 serum. It is shown on a shelf and held by the creator. Removing it would change what happens in the video because the creator is considering buying it.

Call to action

Let's go in, I'm gonna show you my essentials.

On-screen text

Beauty Essentials Must-Haves back to school edition

Transcript

I'm convinced and nothing's worse than running out of everyday product when you're having a busy week and of course that always happens to me because I wait too last minute to restock all of my beauty products. I just realized it's back to school season and Ulta Beauty is doing so many sales. So we have to restock. Even if you're not going back to school, it is the perfect time to restock. Some of my favorite brands are 20% off and then I also get a 10% student discount. Let's go in, I'm gonna show you my essentials. Head straight to Benefit Cosmetics because I've been wanting to try their brow gel. It's also 20% off. I think I'm gonna grab one of their blushes. Nothing's gonna give you a better makeup look than a good blush. I also want to restock on skincare, so I came to the ordinary section. I don't currently have any hyaluronic acid in my routine, so I'm restocking this one because it's also 20% off. Can't believe I got these for a discount. Ulta Beauty's got your back for your back to school essentials and anything else you may need.