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4.8Talking HeadListicle hookLifestyle
Hook
Beauty Essentials Must-Haves back to school edition
@_gabygomez
217.4K followers · usually 32.1K views a post
Views
154.1K
Likes
1.1K
Comments
18
Shares
16
Why it worked
The video taps into the relatable stress of running out of beauty products and leverages the timely 'back to school' theme to create urgency. It effectively showcases popular brands and highlights sales, making it appealing to a budget-conscious audience.
Summary
The creator is shopping at Ulta Beauty for back-to-school beauty essentials. She highlights sales and student discounts, and shows specific products she plans to purchase, including Benefit Cosmetics brow gel, Too Faced blush, and The Ordinary hyaluronic acid serum.
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Transcript, structure and on-screen text
6 beats, a 198-word transcript and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
Back-to-school = the perfect excuse to refresh your beauty routine! Ulta Beauty has 20% off select items first week of August, and students also save with the 10% Student Discount. @Ulta Beauty https://liketk.it/6kc0H #UltaBeauty #Ulta #ad #backtoschoolshopping #beautyessential
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