My hate for plastic hairbrushes led me to create an affordable product that wasn't on the market.

@jumscarlett

3.5K followers · usually 2.4K views a post

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551

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SoundTikTok sound · original sound - directedbysean

Promoted product

Floriettaflorietta.com.au

A hair care brand to grow your hair naturally.

Why it worked

The post effectively uses relatable pain points (damaging hairbrushes) and presents a desirable solution (an affordable, beautiful, and personalized hairbrush) with clear calls to action and visual appeal.

Summary

The creator shares their frustration with plastic hairbrushes that damage hair, leading them to create their own affordable, high-quality, and beautiful hairbrush brand called Florietta. The post highlights the product's features and suggests it as a perfect gift.

Structure

1Introduction of the problem with plastic hairbrushes
2Showcasing the problematic hairbrush
3Introducing the creator's solution: Florietta hairbrushes
4Highlighting the features and personalization of Florietta

Original caption

If you’re still letting plastic hairbrushes rip your hair out, this is for you. #florietta #hairbrush #SmallBusiness #womeninbusiness #founderlife

More from @jumscarlett

Product placement

Florietta (ACTS - it is the product being created and sold, its name appears on the product and its website is advertised. Removing it would change what happens in the video.)

Call to action

Shop your new hair ritual Www.Florietta.com.au

On-screen text

My hate for plastic hairbrushes led me to create an affordable product that wasn't on the market. Let's talk about it >> Plastic & would literally rip hair out as I brushed. Can you relate? This is the hairbrush that caused it. It's so gross I know This shocked me that there was no hairbrush on the market that was: ~ Affordable ~ Accessible ~ Good quality ~ Beautiful & it's personalised! Loved by so many <3 The perfect bridesmaid proposal gift! CC HAIR Shop your new hair ritual Www.Florietta.com.au