I'm on a mission to help a local gelado store go viral in just three days

@daviefogarty

408.7K followers · usually 13.9K views a post

Views

192.7K

Likes

26.4K

Comments

39

Shares

1.3K

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Cookie Bomb

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Why it worked

The video likely worked because it tapped into a trending food item ('cookie bomb') that has proven viral appeal. By presenting it as a solution to a business's struggles and highlighting its potential for local success, it created a compelling narrative. The creator's use of a 'viral analysis tool' also adds an element of data-driven strategy.

Summary

The creator attempts to help a local gelato store go viral by introducing a new flavor, but it doesn't achieve the desired reach. They then pivot to a "cookie bomb" recipe that has gone viral overseas, seeing it as an opportunity to boost the store's popularity.

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Transcript, structure and on-screen text

6 beats, a 404-word transcript and 90 lines of on-screen text — the parts you need to write your own version.

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Original caption

This is where the Cookie Bomb idea started We first released a sticky pandan rice flavour, but it still wasn’t strong enough to create the reaction we needed. A new flavour alone wasn’t going to do it. We needed something more visual, more shareable, and more fun to eat. That’s what led us to the Cookie Bomb. Check out the full video on YouTube #gelato #business #goldcoast #cookiebomb #albacio