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@girlsknowthevibe — TikTok video selling TIGI Bed Head Waver | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

1.4×Talking HeadOther hookLifestyle

Hook

Melanie's boho hairstyle

@girlsknowthevibe

5.8K followers · usually 30.1K views a post

Views

38.6K

Likes

552

Comments

4

Shares

10

SoundTikTok sound · original sound - angelosinterlude

Promoted product

TIGI Bed Head Waver

Bed Head is an innovative range of hair care & styling products, created by hairdressers to deliver endless creative possibilities. Shop our hair care now!

Why it worked

The video leverages a popular figure (Melanie from Love Island) and a trending hairstyle to showcase a specific beauty tool. The 'link in bio' CTA combined with the visual demonstration makes it easy for viewers to find and purchase the product.

Summary

The video shows Melanie's boho hairstyle being created using a TIGI Bed Head Waver. The creator highlights the tool and mentions it's available via a link in their bio.

Structure

1Showcasing Melanie's hairstyle
2Demonstrating the hair waver in use
3Identifying the tool as TIGI Bed Head Waver
4Directing viewers to the link in bio

Product placement

Original caption

I love her style, she’s effortlessly pretty 🙂‍↔️🤏 #melanie #loveislandusa #haircrimperiron #hairwaver #beachyhair

More from @girlsknowthevibe

More breakout videos from this creator.

TIGI Bed Head Waver: ACTS - it is used to create waves in hair. Removing it would change the hairstyle shown. It appears on screen and is named.

Call to action

link in bio

On-screen text

Melanie's boho hairstyle -You are, bitch. She's got a new wig on TIGI Bed Head Waver (link in bio)

Transcript

-You are, bitch. She's got a new wig on

Trinity’s diy highlights are so cute! She made it to final four! 😍 Product is l

7.2Mviews·@girlsknowthevibe

Get it immediately! It’s this price for a short time 😭😍 @Nina Lin #ninalin #ni

2.3Mviews·@girlsknowthevibe

Sticker still on it and everythinggg, at least we know it lasted her over a mont

2.0Mviews·@girlsknowthevibe

What’s the shave routine for love island stars? No razor bumps or strawberry leg

@girlsknowthevibe

We will never doubt anything Nina recommends 🤯🙂‍↔️ @Nina Lin @evelyn ortiz @yu

Bringgreen Are You Ready? Zinc TeCa Blemish Serum

1.2Mviews·@girlsknowthevibe

Everyone noticing her gains 😍❤️ @Nina Lin @𝐀 𝐌 𝐀 𝐍 𝐃 𝐀🇲🇽🤍 #creatine #w

1.1Mviews·@girlsknowthevibe

Amanda does not hold back using her setting spray, she uses it to blend her foun

e.l.f. Gray All Day Micro-Setting Mist

1.1Mviews·@girlsknowthevibe

And it’s only $10 😩🤏 @Nina Lin skin is literally porcelain… #ninalin #acnetre

961.0Kviews·@girlsknowthevibe

Kayda’s eye makeup always give siren eyes 🙂‍↕️🧜‍♀️ #loveislandusa #kayda #Eye

778.2K101.0K103

REVLON ColorStay Lash Serum Liquid Liner

778.2Kviews·@girlsknowthevibe

Dano’s messy bun influenced Amanda to buy fake hair 😍🤏 #amandasolis #dano #mes

@girlsknowthevibe

Nina looks so good with her edges laid 😍 @Nina Lin @Bask and Lather Co #ninalin

@girlsknowthevibe

Team Mexico makes Podium! 🏆🥉 @Wendy Ortiz edit submission! Like, Tag, and repo

577.6K101.3K119

@girlsknowthevibe