Reply to @j 💕 i wanna see her with straight her

@girlsknowthevibe

5.8K followers · usually 30.1K views a post

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SoundTikTok sound · FREAKED OUT

Promoted product

TIGI Bed Head Waver

Bed Head is an innovative range of hair care & styling products, created by hairdressers to deliver endless creative possibilities. Shop our hair care now!

2 videos

Why it worked

The video taps into a popular beauty trend (beach waves) and uses a relatable "before and after" format, combined with a direct call to action to a specific product.

Summary

The video shows a woman getting her hair styled with a waver tool, transforming her hair into beachy waves. The creator highlights the TIGI Bed Head Waver and directs viewers to the link in their bio for more information.

Structure

1Comment about straight hair
2Creator shows hair being waved
3Creator shows the waver tool
4Creator directs to link in bio

Product placement

TIGI Bed Head Waver (ACTS - used to create wavy hair, result is visible, creator implies it's good by showing the result and linking to it. Removing it would mean the wavy hair result is unexplained. link in bio implies it's the product being promoted)

Original caption

Replying to @j 💕 I agree but you must admit she looks so good with this hairstyle ❤️ #haircrimper #loveislandusa #hairwaver #beachyhair #beachycurls

More from @girlsknowthevibe

Call to action

link in bio

On-screen text

Reply to @j 💕 i wanna see her with straight her

Transcript

Let me show you how to get that bad you ain't never coming last for your man, you know this going make a man She's got a new -You are, b She's got a new TIGI Bed Head Waver (link in bio)