The video taps into a popular beauty trend (beach waves) and uses a relatable "before and after" format, combined with a direct call to action to a specific product.
Summary
The video shows a woman getting her hair styled with a waver tool, transforming her hair into beachy waves. The creator highlights the TIGI Bed Head Waver and directs viewers to the link in their bio for more information.
ProLocked — included with ProLocked
Transcript, structure and on-screen text
4 beats, a 42-word transcript and 3 lines of on-screen text — the parts you need to write your own version.