Today we're in New World

@jacqueline.jiang

9.6K followers · usually 4.6K views a post

Views

1.2M

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2.3K

Comments

13

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132

SoundTikTok sound · Refreshing and light indie pop(1552207)

Promoted product

New Worldnewworld.co.nz

Why it worked

The video uses a relatable challenge format (budgeting for a date night dinner) and a competitive element (who can save more) to engage viewers. The clear demonstration of savings through a loyalty program provides practical value and encourages adoption of the program.

Summary

A couple goes grocery shopping at New World to see who can save the most money while preparing a $25 dinner. They reveal their individual savings at the end, with one person saving slightly more.

Structure

1Introduction and challenge setup at New World
2Shopping for ingredients
3Revealing individual spending and savings
4Comparing savings and declaring a winner
5

Original caption

$25 each to make a date night dinner 🍽️ The goal: find as many savings as possible using Club+ at @New World Who won? 👀 *Exclusive to New World for Club+ members. Deals vary per store. For full terms see clubplus.co.nz #nz #dinner #challenge #couple #datenight (ad)

More from @jacqueline.jiang

Product placement

The video features a shopping trip to 'New World' supermarket, highlighting their 'Club+' loyalty program and showing various grocery items being purchased. The primary focus is on comparing savings made through the loyalty program.

Call to action

Make sure you sign up to Club+ for more savings at New World.

On-screen text

Today we're at New World club+ Shop Smarter club+ Shop Smarter club+ Shop Smarter $22.96 $24.46 I saved $4.91 Saved $4.58

Transcript

Today we're in New World to see who can save the most for our $25 dinner day. Let's go. See you in a bit. I'm making pizza. Let's go get some deals. I reckon I'm going to do burgers. Just got back now and we're going to review how much we spent. So I spent $22.96. $24.46. I saved $4.91. Saved $4.58. Yay! You're a loser. Make sure you sign up to Club+ for more savings at New World. Bye.