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256Talking HeadPOV / Skit hook
Hook
Today we're in New World
@jacqueline.jiang
9.6K followers · usually 4.7K views a post
Views
1.2M
Likes
2.3K
Comments
13
Shares
132
Why it worked
The video uses a relatable challenge format (budgeting for a date night dinner) and a competitive element (who can save more) to engage viewers. The clear demonstration of savings through a loyalty program provides practical value and encourages adoption of the program.
Summary
A couple goes grocery shopping at New World to see who can save the most money while preparing a $25 dinner. They reveal their individual savings at the end, with one person saving slightly more.
Structure
- 1Introduction and challenge setup at New World
- 2Shopping for ingredients
- 3Revealing individual spending and savings
- 4Comparing savings and declaring a winner
- 5Call to action to sign up for Club+
Product placement
The video features a shopping trip to 'New World' supermarket, highlighting their 'Club+' loyalty program and showing various grocery items being purchased. The primary focus is on comparing savings made through the loyalty program.
Original caption
$25 each to make a date night dinner 🍽️ The goal: find as many savings as possible using Club+ at @New World Who won? 👀 *Exclusive to New World for Club+ members. Deals vary per store. For full terms see clubplus.co.nz #nz #dinner #challenge #couple #datenight (ad)
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