Come with us on a $50

@thefoodinbox

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Why it worked

The video effectively leverages a relatable challenge (budget dining) with a clear demonstration of a useful app feature (Uber Eats Dine Out) that offers tangible savings, making it highly shareable and informative for viewers looking for deals.

Summary

Two people embark on a $50 date night dinner challenge, utilizing the "Dine Out" feature on the Uber Eats app to find deals at local restaurants. They successfully find numerous deals, including a 50% back offer at Wingboy, making their $97.63 meal effectively cost them $48.82.

Structure

1Introducing the $50 date night dinner challenge.
2Explaining the use of Uber Eats Dine Out feature for deals.
3

Original caption

Come with us on a $50 date night dinner challenge using Dine Out on Uber Eats! Did you know that @ubereats_aus has a Dine Out feature where you can score awesome deals on eating out?! It’s a lifesaver if you’re budgetmaxxing like us right now 😀 You just tap Dine Out in the app to browse local restaurants near you and there are so many hidden deals to find 🙌🏼 #datenightchallenge #ubereatsaus #dineoutonubereats

More from @thefoodinbox

Product placement

Uber Eats (app): Acts - used to find restaurants and deals for dining out. Removing it would change the video's premise and outcome. Uber Eats Cash (currency): Appears - a form of payment/reward within the Uber Eats app. Removing it would not change the video's premise but would affect the final cost calculation. Wingboy (restaurant): Acts - the restaurant where the food is purchased. Removing it would change the video's location and the specific food shown. $50 (Australian Dollar): Appears - a monetary value used as a challenge parameter. Removing it would change the challenge parameter but not the core actions.

Call to action

Come with us on a $50 date night dinner challenge using Dine Out on Uber Eats!

On-screen text

Come with us on a $50 $50 date night dinner challenge. Which sounds kind of impossible, Which sounds kind of impossible, except we're using Dine Out on Uber Eats. This is a life saver. if you're budget maxing like us right now You just tap Dine Out in the Uber Eats app to browse local restaurants near you And there's so many deals we didn't even know existed. We saw that Wingboy has a 50% back offer, Up to $50 Wingboy Darling Square 4.6 (160+) • $$ • 0.1 km Reservations today 50% back in Uber Cash 50% back in Uber Cash 50% back in Uber Cash 30% off Every day Claim 35% off Every day Claim 40% off Every day Up to $40 off Claim 50% back in Uber Cash Every day Up to $50 off Make reservation Wingboy has a 50% back offer, Up to $50 This is one of our favourite places for date night food, so we got a whole bunch of different wings and sides. The bill was $97.63 but after we paid, we scanned the receipt and got 50% of that back in Uber Cash. So that means dinner works out to be $48.82. Challenge completed. There's loads of restaurant deals with Dine Out on Uber Eats, try out for yourself and happy eating out Dine Out with Uber Eats

Transcript

Come with us on a $50 date night dinner challenge. Which sounds kind of impossible, except we're using Dine Out on Uber Eats. This is a life saver. if you're budget maxing like us right now You just tap Dine Out in the Uber Eats app to browse local restaurants near you And there's so many deals we didn't even know existed. We saw that Wingboy has a 50% back offer, Up to $50 Wingboy Darling Square 4.6 (160+) • $$ • 0.1 km Reservations today 50% back in Uber Cash 50% back in Uber Cash 50% back in Uber Cash 30% off Every day Claim 35% off Every day Claim 40% off Every day Up to $40 off Claim 50% back in Uber Cash Every day Up to $50 off Make reservation Wingboy has a 50% back offer, Up to $50 This is one of our favourite places for date night food, so we got a whole bunch of different wings and sides. The bill was $97.63 but after we paid, we scanned the receipt and got 50% of that back in Uber Cash. So that means dinner works out to be $48.82. Challenge completed. There's loads of restaurant deals with Dine Out on Uber Eats, try out for yourself and happy eating out