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33.3Talking HeadOther hookLifestyle
Hook
New M&S Cold Foam Matcha
@oliviagracemurphy
18.0K followers · usually 2.8K views a post
Views
93.3K
Likes
5.2K
Comments
29
Shares
2.3K
Promoted product
M&S Cold Foam Matcha
Why it worked
The video effectively uses a soft-sell approach by showcasing a visually appealing and trendy new food item from a popular brand. The clear demonstration of the product and its appealing presentation likely resonated with viewers interested in food and lifestyle content.
Summary
The video showcases the ordering and enjoyment of a new M&S Cold Foam Matcha drink. It begins with a display of the drink options on a cafe's digital ordering screen, then transitions to a close-up of the drink being prepared and finally shows the creator holding and enjoying the finished product.
Structure
- 1Displaying the new drink options on a digital ordering screen
- 2Showing the drink customization options
- 3Presenting the final cold foam matcha drink
- 4Creator enjoying the drink
Product placement
M&S (Marks & Spencer) Cafe: ACTS - It is a cafe where drinks are ordered and prepared. Removing it would change what happens in the video. M&S Food: APPEARS - It is mentioned in the caption as the provider of the cold foam. Removing it would not change what happens in the video.
Original caption
New @M&S Food cold foam!! #matcha #mands #food #coffee
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