Promoted product
M&S Desserts
Why it worked
The video taps into the popular trend of "foodie" content and "new product" reveals, specifically focusing on a well-known and trusted brand (M&S) for desserts. The creator's enthusiasm and clear presentation of the products create a sense of excitement and desire.
Summary
The video showcases four new dessert items from Marks & Spencer, including two types of sandwiches and two dessert dips. The creator tries one of the chocolate strawberry and pistachio sandwiches, highlighting its appearance and flavor.
Structure
- 1Introduction of new M&S desserts
- 2Showcasing the Chocolate Strawberry and Pistachio sandwich
- 3Showcasing the Red Diamond Strawberry and Creme sandwich
- 4Introducing the dessert dips
- 5Trying the Chocolate Strawberry and Pistachio sandwich
Product placement
M&S (Marks & Spencer) ACTS - a grocery store chain where the video takes place and where the products are purchased. Removing it would change the context of the video. M&S Food ACTS - the food division of M&S, visible on packaging and bags. Removing it would change the context of the video. Chocolate Strawberry and Pistachio Creme Sandwich ACTS - a dessert item purchased and shown. Removing it would change the video. Red Diamond Strawberry and Creme Sandwich ACTS - a dessert item purchased and shown. Removing it would change the video. Chocolate & Pistachio Velvety Dip ACTS - a dessert item purchased and shown. Removing it would change the video. Strawberry & Cream Velvety Dip ACTS - a dessert item purchased and shown. Removing it would change the video.