DATE NIGHT IN THE CITY

@beckysjlee

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Views

727.9K

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10.5K

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SoundTikTok sound · Idyllic jazz bossa nova with piano and guitar(1298871)

Promoted product

Mixue

2 videos2 creators

Why it worked

The video combines relatable date night activities with a popular, affordable treat destination (Mixue), creating a visually appealing and aspirational narrative. The inclusion of the World Cup and the underdog story adds an emotional layer that resonates with viewers.

Summary

A couple enjoys a date night in New York City, starting with drinks and fries at a bar while watching a soccer game. They then visit a Mixue store to get ice cream and drinks, finding it a refreshing way to beat the heat.

Structure

1Date night in the city
2Drinks and fries at a bar while watching a game
3Visiting Mixue for ice cream and drinks
4Enjoying treats and watching the game
5

Original caption

lost my voice cheering for them😔🫂 #MatchDayWithMixue

More from @beckysjlee

Product placement

Pabst Blue Ribbon (beer): ACTS - shown being drunk by a person. Removing it would change the scene. Mixue (ice cream and drinks): ACTS - storefront is shown, menu is interacted with, products are ordered and consumed. Removing it would change the scene. iPhone (smartphone): ACTS - used to film the video and show soccer game footage. Removing it would change the scene.

On-screen text

DATE NIGHT IN THE CITY

Transcript

Come spend a date night with us. Ever since Korea kicked out the World Cup, we are now Kate Bird fans since the goalie story really touched us. So for our itinerary, first, we wanted to get a little drink at a bar where we enjoyed the game. And French fries are a must when you're at a bar. And Kevin and I walked over to the Mishway. Then guys, today in New York, it was so hot. I think it was over 100 degrees. But there's no better way to beat the heat than with an ice cold drink. Whenever I come to Mixue, I have to get the vanilla soft serve and I want to try something new with the strawberry coconut milk. And not only is their soft serve my favorite in the city, it's also a dollar. We were still a little anxious about the game, so Kevin and I watched the game while enjoying our little sweet treat. I love a good underdog story. So I was crunching my drink tight. Even though we lost, we had a great date night and had to Mixue for their summer drinks.