LET'S TRY ONE

@mikethemunch

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SoundTikTok sound · original sound - mikethemunch

Promoted product

Matsu Matcha

Probably the most umami matcha in Singapore. 100% handpicked, stone milled at 40g per hour, competition grade infused, 40 days shaded. Rare cultivars. Small batch produced.

Why it worked

The video highlights a popular food trend (matcha) in a trendy location (K-Town) with a visually appealing product and a creator who provides a personal review, making it relatable and shareable.

Summary

The creator visits Matsu Matcha in K-Town to try their matcha latte with gelato. They discuss the sweetness levels and matcha strength options before trying the drink and commenting on its balance of flavors.

Structure

1Introduction to Matsu Matcha
2Explanation of gelato options
3Ordering the matcha latte with gelato
4Tasting and reviewing the drink
5

Original caption

Go to matcha spot in KTown @matsumatcha.usa 📍547 S Western Ave, Los Angeles, CA 90020 #asianfoods #asianfoodlover #matchaicecream #matchalovers

More from @mikethemunch

Product placement

Matsu Matcha (Acts): A cafe that sells gelato, matcha, and coffee. Its interface is operated by the creator ordering and reviewing a drink. Removing it would change what happens in the video. Matsu Matcha USA (Appears): A watermark/handle on the cup. Removing it would not change what happens in the video.

On-screen text

LET'S TRY ONE OF THE BEST MATCH SPOTS IN K TOWN TODAY I'M AT MATSU MATCHA I'M AT MATSU MATCHA GELATO WHERE YOU CAN CHOOSE LIKE DIFFERENT STRENGTHS OF MATCHA THAT YOU LIKE TO SO I GOT THEIR MATCHA LATTE WITH GELATO THE RECOMMENDATION HERE 80% SWEET BUT I PERSONALLY SWEET 30% SWEET AND MATCHA [GELATO] I GOT LEVEL FIVE THE MOST POPULAR THREE THE QUALITY OF THE BALANCE OF SWEET GRASSY AS WELL AS TEA FLAVOR I DO LIKE THE GELATO TO IT IT MORE OF A DESSERT IT MORE CREAMINESS

Transcript

Let's try one of the best matcha spots in K Town today. I'm at Matsu Matcha. I'm at Matsu Matcha. Gelato where you can choose like different strengths of matcha that you like to. So I got their matcha latte with gelato. The recommendation here, 80% sweet. But I personally sweet, 30% sweet and matcha [gelato]. I got level five. The most popular, three. The quality of the balance of sweet, grassy, as well as tea flavor. I do like the gelato to it. It more of a dessert. It more creaminess.