morning skincare | routine

@beckysjlee

197.2K followers · usually 21.3K views a post

Views

165.6K

Likes

29.3K

Comments

51

Shares

283

SoundTikTok sound · original sound - .kalo._cutt

View velocity

+112.0K views over 24.1d · ~4.6K/day · 4 observations

Promoted product

KSECRET GLOBAL cleanser

Why it worked

The video effectively uses a 'day in the life' format to showcase a comprehensive skincare routine, appealing to viewers interested in beauty and self-care. The clear, timed steps and visible product application make it informative and aspirational.

Summary

The creator shares their morning skincare routine for dry and sensitive skin, starting with cleansing and moving through various steps including hair care, red light therapy, toner, serum, moisturizer, and lip balm. The video showcases multiple skincare products and a red light mask, concluding with the creator feeling ready for the day.

Structure

1Waking up and starting routine
2Cleansing and hair care
3Red light mask and neck stretches
4Toner, serum, and gua sha massage
5

Original caption

im more of a night owl ☝🏻 products: @KSECRET GLOBAL cleanser @Ulike Official red light @lador hair oil @HAUA gua sha @ROUND LAB toner @Heveblue.us serum @anua_global serum @Dr.Althea US moisturizer @SKIN1004 US sunscreen @EADEM lippie #morningskincareroutine #skincare

More from @beckysjlee

Product placement

KSECRET GLOBAL cleanser: it is used to cleanse the face. Removing it would change the video. Ulike Official red light mask: it is used on the face and neck for skincare. Removing it would change the video. Lador hair oil: it is applied to the hair. Removing it would change the video. Haua gua sha: it is used for facial massage. Removing it would change the video. Round Lab toner: it is applied to the face. Removing it would change the video. Heveblue.us serum: it is applied to the face. Removing it would change the video. Anua_global serum: it is applied to the face. Removing it would change the video. Dr.Althea US moisturizer: it is applied to the face. Removing it would change the video. Skin1004 US sunscreen: it is applied to the face. Removing it would change the video. Eadem lippie: it is applied to the lips. Removing it would change the video. SUPER (on t-shirt): it is a logo on the creator's shirt. Removing it would not change the video.

On-screen text

morning skincare | routine dry + sensitive skin regretting not snoozing 7:30 am lenses 7:31 am brush 7:34 am cleanse *struggle* *struggle* 7:37 am more brush & hair care 7:38 am red light mask 7:39 am neck stretches 7:46 am toner 7:47 am lymphatic & gua sha 7:52 am skincare 7:53 am stain tshirt 7:53 am moisturizer & sunscreen 7:54 am lip balm 7:55 am done 💋 ready to be a diva 🥺