glass hair routine

@vanilla_swirlxx

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SoundTikTok sound · original sound - vanilla_swirlxx

Promoted product

OLAPLEX No.7 Shine Serum Oil Mist

2 videos2 creators

Why it worked

The video leverages a common pain point (frizzy, dry hair between washes) and offers a simple, visually appealing solution using a popular, trusted brand. The creator's genuine enthusiasm and the clear demonstration of the product's benefits contribute to its effectiveness.

Summary

The creator demonstrates a hair refresh routine using the Olaplex No. 7 Shine Serum Oil Mist to combat frizz and dryness between washes. She applies the mist to her hair, touches up waves with a curling iron, and highlights the product's hydrating and heat-protecting benefits, resulting in shiny, soft, and glass-like hair.

Structure

1Introduction to frizzy, dry hair after multiple days without washing
2Introduction of Olaplex No. 7 Shine Serum Oil Mist
3Application of the mist to refresh hair
4

Original caption

quick little hair refresh for glass hair 🤩 @Olaplex 7 shine serum oil mist #olaplexpartner #hairroutine #hairrefresh #hairtok

More from @vanilla_swirlxx

Product placement

Olaplex No. 7 Bonding Oil (ACTS - used to refresh hair, makes it shiny and hydrated, removing it would change the video's outcome, creator is a big fan and has finished many bottles), Olaplex No. 7 Shine Serum Oil Mist (ACTS - used to refresh hair, makes it shiny and hydrated, removing it would change the video's outcome, creator is a big fan and has finished many bottles)

On-screen text

glass hair routine

Transcript

This looks insane. I'm on day three, four, maybe even five since I've washed my hair last. Very clearly it's frizzy, dry, and in desperate need of like a little refresh. And I mean we already know I'm the biggest fan of the Olaplex number seven bonding oil. I have finished so many of these. But they actually just expanded the line with their new shine serum oil mist. It's a two-in-one product. So you get the hydrating serum on the bottom and then the weightless oil on the top. And then we just shake to combine the two. Section off my hair. It's perfect for a refresh in between wash days because all you do is just spritz it on. And it's a super fine mist that doesn't like weigh down my hair or make it look greasy. Next layer. A frizzy hot mess is what my hair is. And this is also going to lock in that hydration and shine for 96 hours, which means my hair will be good for another few days until I wash it again. Okay, and then to tie everything in together, I'm just gonna touch up a few of the waves just on the very top of my head. And I forgot to mention that this does have heat protectant in it. So my hair was nicely protected. Wow. It's giving glass hair. Not only looks but feels so soft, shiny and hydrated. Insane. Honestly, what else would you expect from Olaplex?