The OLAPLEX No.7 franchise is expanding. ✨

@edelydesigns

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SoundTikTok sound · original sound - edelydesigns

Promoted product

OLAPLEX No.7 Shine Serum Oil Mist

2 videos2 creators

Why it worked

The video effectively showcases a popular beauty product with clear visual demonstrations of its benefits, appealing to users seeking enhanced hair shine and hydration. The use of a well-known brand like Olaplex and the native_mention promo_subtlety likely contributed to its reach.

Summary

The video introduces the Olaplex No.7 Shine Serum Oil Mist, highlighting its benefits as a 2-in-1 style refresh for instant shine and hydration. It demonstrates the product's application on hair, emphasizing its lightweight formula and patented bond-building technology.

Structure

1Introduction of Olaplex No.7 franchise expansion
2Showcasing the Olaplex No.7 Shine Serum Oil Mist bottle
3Demonstrating application on hair for shine and hydration
4

Original caption

The OLAPLEX No.7 franchise is expanding. ✨ The @Olaplex 7 Shine Serum Oil Mist is a 2-in-1 Style Refresh that delivers instant shine and 96-hr hydration, all in a super-fine mist. #olaplexpartner

More from @edelydesigns

Product placement

OLAPLEX No.7 Shine Serum Oil Mist ACTS - it is used to add shine and hydration to hair, and its results are shown. Removing it would change the video's outcome. OLAPLEX ACTS - it is the brand name of the product being used.

On-screen text

OLAPLEX No.7 SHINE SERUM OIL MIST BRUME HUILE SÉRUM BRILLANCE PATENTED BOND TECHNOLOGY

Transcript

The OLAPLEX No.7 franchise is expanding. ✨ The @Olaplex 7 Shine Serum Oil Mist is a 2-in-1 Style Refresh that delivers instant shine and 96-hr hydration, all in a super-fine mist. It's the only bi-face treatment that combines patented Olaplex bond building technology and replenishing serum in a weightless oil for instantly healthier looking hair with a boost of shine and hydration. All in a super fine mist. Whether you need heat protection before styling your hair, extra shine for your styled hair or hydration for your second day hair refresh. Just shake, spritz and shine.