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13.0Talking HeadBefore / After hookLifestyle
Hook
okay so i’m never using mousse again 😭
@vanilla_swirlxx
1.4M followers · usually 164.9K views a post
Views
2.1M
Likes
308.4K
Comments
705
Shares
5.9K
View velocity
+502.4K views over 16.0d · ~31.3K/day · 14 observations
Promoted product
L'Oréal Professionnel Volume Plus Extra Mousse
Volumizes and and provides extra strong hold
Why it worked
The video likely performed well due to its relatable "beauty hack" format, showing a common struggle with hair styling products and offering a potential solution. The creator's honest reaction and the visual transformation of the hair create engagement.
Summary
The creator demonstrates a new hair styling method using mousse, expressing concern about the results. After applying hair oil to break up the mousse, she finds the volume to be a "10 out of 10" and expects it to calm down throughout the day.
Structure
- 1Trying a new hair styling method with mousse
- 2Expressing concern about the results
- 3Applying hair oil to break up the mousse
- 4Evaluating the final volume and texture
Original caption
okay so i’m never using mousse again 😭
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