Why it worked
The video uses a relatable and humorous situation (a product malfunction on a significant day) to engage viewers. The creator's expressive reactions and the use of on-screen text add to the comedic effect, making it shareable.
Summary
The creator is getting ready for her wedding day and is having issues with her setting spray. She sprays it on her face, makes a funny face, and then continues to spray it, seemingly frustrated but also amused by the situation.