a skin barrier hot take:

@theglownarrative

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SoundTikTok sound · original sound - theglownarrative

Promoted product

Simple

Why it worked

The creator offers a counter-intuitive "hot take" that challenges common skincare advice, making the content more engaging. She then provides a clear solution with a new product line, demonstrating its use and explaining its benefits, which is further amplified by the "paid partnership" disclosure.

Summary

The creator shares a "hot take" that skin barriers don't need the same products daily, introducing two new Simple Skincare lines: Repair Plus and Smooth Plus. She explains how each line's cleanser, serum, and moisturizer can be rotated to address different skin needs, from dryness and sensitivity to brightening and smoothing.

Structure

1Introduction of the "hot take" about skin barrier needs
2Introduction of Simple's new Repair Plus and Smooth Plus lines
3Explanation of the Repair Plus line for dry/sensitive skin
4Explanation of the Smooth Plus line for brightening/smoothing

Original caption

Also very important to mention - both of these lines are SO affordable!! Even more reason to check out both for whatever your skin barrier needs each day @Simple Skincare US #skincarereview #skinbarrier #soothingskincare #smoothingskincare #simplepartner

More from @theglownarrative

Product placement

Simple (brand): skincare products. ACTS - the interface is operated, visible results come from it, someone says what it does for them. Removing it would change what happens in the video. Simple Skincare US (brand): skincare products. ACTS - the interface is operated, visible results come from it, someone says what it does for them. Removing it would change what happens in the video.

Call to action

check out both for whatever your skin barrier needs each day

On-screen text

a skin barrier hot take:

Transcript

a skin barrier hot take: your skin barrier doesn't need the same products every day. I know that sounds insane and probably like something I would never say, but hear me out. Depending on what skin concerns you're dealing with, your skin barrier might need one day and a reset the next. And I have finally found the perfect lineup to help support your skin barrier through both of those situations. Both of these collections are brand new from Simple and I have been testing them out for a little while now. This is their Repair Plus range and this is their Smooth Plus range. Both of these have their own cleanser, their own serum, and of course to finish everything off, their own moisturizer. It's very simplified, which is perfect for your skin barrier and also, I mean, it should be simplified, your name is literally Simple. So much of the time I'm dealing with very dehydrated, very sensitive skin and the Repair Plus range is perfect to help revive my skin when it is dry, flaky, sensitive. It has prosamide, it has cica, it has hyaluronic acid, which are all incredible to help support and strengthen your skin barrier. And really just revive it when it is in need of some love. And then the Smooth Plus range of course really helps to smooth out my skin, even my skin tone, while also still supporting my skin barrier. It has AHA and 10% nicecinamide for those brightening and exfoliating benefits and then that is supported with lipids and hyaluronic acid to again help support and strengthen your skin barrier. I really love that I can just rotate between these so easily depending on what my skin barrier needs. And I obviously know that it will be supported and happy with both of these ranges. I highly recommend giving your skin barrier that extra TLC and checking out both of these on Amazon.