the glowy primer I've loved for years is launching in a BRAND NEW shade

@theglownarrative

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Promoted product

Saie glowy super gel

Glowy Super Gel™ is a lightweight, glitter-free gel primer that hydrates and brightens for an effortless lit-from-within glow. Shop now.

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Why it worked

The video leverages a highly anticipated product launch from a popular brand, combined with a creator known for honest beauty reviews. The demonstration of the product's effect on the skin and the comparison of shades provide clear value to potential customers.

Summary

The creator introduces and demonstrates the new 'Beach Glow' shade of Saie's Glowy Super Gel primer, highlighting its luminous and sun-kissed finish. She praises its blendability, lightweight feel, and suitability for sensitive skin, calling it an essential part of her makeup routine.

Structure

1Introduction of new shade
2Demonstration of product on skin
3Swatching and comparison of shades
4

Original caption

This immediately became a favorite for me, I’m SO excited for this launch @Saie The Beachglow waitlist is live today @sephora , launching officially 8/3!! #luminizer #highlighter #bronzingdrops #glowyprimer #saiebeachglow

More from @theglownarrative

Product placement

Saie: ACTS - The creator applies and discusses the Saie Glowy Super Gel primer, showing its packaging and swatches. It is the central subject of the video. Removing it would change the entire video. Saie Glowy Super Gel: ACTS - This is the specific product being discussed and demonstrated. Removing it would change the entire video.

On-screen text

the glowy primer I've loved for years is launching in a BRAND NEW shade

Transcript

I have been waiting to talk to you guys about this for so long. It is so beautiful and now I can finally let the secret out. Introducing the brand new shade of the Saie Glowy Super Gel. This is limited edition. I've been wearing it all week on my honeymoon and I can confirm it is even more beautiful than I ever thought it would be. And I hold Saie to a very high standard, okay? Look at how beautiful and golden and sun-kissed that looks. You guys know, this is my beloved Glowy Super Gel in shade Sunglow. This is my favorite illuminating prep step of all time. And while I do love this shade so much, this is truly like golden hour bottle. We have warm glow, beach glow, and sun glow. As you can see, beach glow is like the perfect middle ground between these two. I know it was very highly requested and honestly, it's like the perfect year-round sun-kissed shade. This is the absolute perfect prep set for my makeup routine. Everything I apply on top of this goes on so smoothly and it really just gives me that my skin but better, like lit from within, healthy look. This is also so lightweight, it is like effortlessly to blend and it's never streaky, never patchy. It is also non-comedogenic and it works perfectly with my very acne-prone, very sensitive skin. I have been loyal to and loving this for four years now, so it is no surprise that it's staying on top for me. Beach glow is an 11 out of 10 and I seriously cannot recommend this shade enough. This is just so beautiful.