iPhone 17 Pro Max VS iPhone 18 Pro Max

@ornarto

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Views

188.9K

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2.8K

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SoundTikTok sound · Dream (Slowed + Reverb)

Why it worked

The video leverages speculative future products (iPhone 17 and 18 Pro Max) to create intrigue and then seamlessly integrates a branded product (ORNARTO cases) as a relevant accessory, tapping into consumer interest in upcoming tech and personalization.

Summary

The video showcases two unreleased iPhone models, the iPhone 17 Pro Max and iPhone 18 Pro Max, in distinct colors. It then transitions to displaying protective cases for these phones, branded with "ORNARTO", suggesting a comparison of colors and a promotion of the case brand.

Structure

1Showcase of hypothetical iPhone 17 and 18 Pro Max models
2Comparison of the two phone colors
3Introduction of ORNARTO branded phone cases
4Display of cases fitting the hypothetical iPhones
5Call to action asking which color wins

Product placement

ORNARTO (ACTS - the brand name appears on screen and is associated with the phone cases being shown, implying it is the maker of these cases. Removing it would change what happens in the video as the brand identity would be lost.)