#ad Team Rocket is taking over!

@connor__tv

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Promoted product

Pokemon Hershey's Kisseshersheys.com

Hersheyland is home to our favorite dessert recipes, the latest candy innovations and endless sweet inspiration, from everyday treats to special occasion bakes.

Why it worked

The video leverages the strong nostalgia and collectibility associated with both Pokémon and Hershey's Kisses, creating a sense of urgency and fun with the 'Team Rocket' theme. The clear call to action to scan a QR code for a digital collection hub taps into the desire for completion and engagement.

Summary

This video introduces the new Hershey's Kisses collaboration with Pokémon, featuring 151 unique Pokémon designs on the wrappers, including special Team Rocket foils. Viewers are encouraged to scan a QR code to visit a digital collection hub and collect all the designs before Team Rocket does.

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Transcript, structure and on-screen text

5 beats, a 26-word transcript and 23 lines of on-screen text — the parts you need to write your own version.

Original caption

#ad Team Rocket is taking over! We need to act quick. Collect all 151 @Pokémon Company Int’l @Hershey's KISSES before Team Rocket does. #HERSHEYS #KISSES #Pokemon #Pokemon30