Mor

@ojubabe1

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SoundTikTok sound · original sound - zagros.144

Promoted product

Kaded Topical's Eye Masks

Why it worked

The video combines relatable self-care practices with visually appealing product demonstrations, particularly focusing on hair and under-eye treatments. The creator's energetic and positive demeanor, along with the clear demonstration of product use and benefits, makes the content engaging and shareable.

Summary

The creator shares her morning routine, starting with under-eye masks and moisturizer to combat puffiness. She then moves on to her hair, applying leave-in conditioner and rice water spray before using a curl sponge and Jamaican oil for hydration and definition. The routine is framed as a self-care ritual for a Friday.

Structure

1Greeting and intro to morning routine
2Applying eye masks and moisturizer
3Applying leave-in conditioner and rice water spray to hair
4Using a curl sponge to define curls
5

Original caption

Good morning💜💃! I’ve decided to create a quick morning routine for this Friday. Let’s call it a mini self-pamper day. Have a fantastic weekend ahead! Stay safe and do something that brings you joy. #ojubabe #morningroutine #hydration #shorthair #weekend

More from @ojubabe1

Product placement

Kaded Topical's Eye Masks (ACTS - used to reduce puffiness under eyes, removing it would change the routine) Pond's Moisturizer (ACTS - used to hydrate under eyes, removing it would change the routine) Unbranded Leave-in Conditioner (ACTS - used to moisturize hair, removing it would change the routine) Unbranded Rice Water Spray (ACTS - used to hydrate scalp and hair, removing it would change the routine) Unbranded Hair Curl Sponge (ACTS - used to define curls, removing it would change the routine) Unbranded Jamaican Oil (ACTS - used to moisturize and massage scalp, removing it would change the routine)

On-screen text

Mor Morning Routine HAPPY FRIDAY MY Morning Routine LOVES! UP BRIGHT DECIDED TO DO a MORNING ROUTINE. NEW HAIRCUT. I'M FEELING MYSELF. MANY HOURS I HAVE EYE BAGS. TO BE TOO IN MY ROUTINE, HYDRATE THAT UNDER EYE BEFORE PUTTING TRUST ME, YOU FEEL THE DIFFERENCE. I APPLY IT FIRMLY WHILE ALSO GET THAT MINI FACELIFT. I LEAVE IT LEAST 10 MINUTES DIFFERENCE, THE REDUCTION OF NEXT THING, I THEY PUT A GREAT AMOUNT ON MY IT INTO MY BEFORE DOING THAT, I MOISTURISE MY SCALP WITH SOME ACROSS MY HAIR. 4C HAIR, NIGERIAN HAIR, BABY. CURLS AND MAKES IT EVEN MORE RELAXING. NEXT STEP, I LEAVE IN CONDITIONER MYSLEF A MINI MASSAGE FROM LEFT WHILE DEFINING MY BABY CURLS. BEST I CAN ALL MY SCALP. THIS JAMAICAN OIL. EVENLY DISTRIBUTE IT OR MASSAGE IT INTO MY SCALP. BEST FEELING EVER. FRIDAYS ARE MY SELF CARE DAYS. I AM, I TREAT MYSELF MORE LIKE A PAMPER I GOT THIS SPONGE FROM THE DOLLAR NINETY NINE. DEFINE YOUR CURLS. A CIRCULAR MOTION LOVE THE END I AM GOOD TO GO. HYDRATED THE DAY.

Transcript

Morning Routine HAPPY FRIDAY MY LOVES! UP BRIGHT AND EARLY, I decided to do a morning routine. This is my new haircut. I'm feeling myself. Many hours I have eye bags. To be too in my routine, hydrate that under eye before putting on. Trust me, you feel the difference. I apply it firmly while also get that mini facelift. I leave it least 10 minutes. Difference, the reduction of puffiness. Next thing, I move on to my hair. I use this leave in conditioner, put a great amount on my palm. Before doing that, I moisturize my scalp with some rice water. I spread it into my hair. Across my hair. 4C hair, Nigerian hair, baby. Curls and makes it even more relaxing. This loosens the curls and makes it even more relaxing. Next step, I leave in conditioner myself a mini massage from left to right while defining my baby curls. Best I can all my scalp. This Jamaican oil. Evenly distribute it or massage it into my scalp. Best feeling ever. Fridays are my self care days. I am, I treat myself more like a pamper day. I got this sponge from the dollar ninety nine. Define your curls. Do this in a circular motion. Love the end. I am good to go. Hydrated the day. Hydrated and fresh for the day.