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5.2Talking HeadContrarian hookCreator Economy
Hook
PERSONAL BRANDING 101 EVERYONE SHOULDNT LIKE YOU
@nicoledanilamoureux
183.0K followers · usually 1.2K views a post
Views
6.9K
Likes
597
Comments
166
Shares
37
Why it worked
The creator's willingness to express potentially controversial opinions and embrace an unapologetic, authentic persona likely resonated with viewers who value honesty and directness, leading to increased engagement.
Summary
The creator discusses personal branding, emphasizing authenticity and the idea that not everyone needs to like you. She shares her philosophy of being no-nonsense and unapologetically herself, even if it means potentially alienating some people.
Structure
- 1Introduction to personal branding and not pleasing everyone
- 2Embracing authenticity and no-BS approach
- 3Expressing controversial opinions on social issues
- 4Advice on not needing to be perfect to succeed
- 5Concluding with a statement about learning from business experience
On-screen text
PERSONAL BRANDING 101
EVERYONE SHOULDNT LIKE YOU
Transcript
I know I'm going to lose followers because I made this video. My entire personal brand is most likely going to piss somebody off. My entire personal brand is about being no BS, no BS advice, no BS stories. Come on here, looking like a hot mess express or dolled up, depending on what I need to do on a daily basis. I'm just going to tell everybody what I believe when if you don't have to follow me. Love is love. Black Lives Matter. Healthcare is a right. It is not a privilege. Catholics are Christians. I suck. We don't need the National Guard. Patriarchy needs to go away. Loaf is the most disgusting food ever. All of you who are fat phobic, racist, homophobic, do better. You have to be perfect in order for you to make money sell something. You are not intimidating. They are intimidated. You shouldn't worry about getting cancelled if your entire feel comfortable enough in who you are and what you're talking about. I learned that from my seven figure business. If you feel out by this video, also go ahead and let me know if you're frustrated with me too.
Original caption
Replying to @Ride with Heather my personal brand has evolved over the years and honestly if I'm being liked by everyone I'm not doing it right. #personalbranding #personalbrand #personalbrandingtips
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