You don't have to post personal or lifestyle content to grow a personal brand. If you want to, that is completely fine. But a personal brand is a lot deeper than just posting a ton of personal or lifestyle pieces of content. Right. More than ever, people are wanting to connect and have that community. And sometimes with lifestyle or personal content, if you find it's not working for you, it's because you need to give people a reason to care. And that comes with your actual personal brand strategy. Repetition. Knowing the things that you wanna be known for and being known and recognised, and the content that is going to help with that is going to be a few different types that I'm going to list for you. So make sure to save this video. Number one, storytelling content. Storytelling content, I don't mean just dumping a huge story on your audience. I mean you can turn these into wisdom. Sharing pieces of content, lessons learned, realization, a moment, something shift, challenges you face and how you've overcome it. Right. How it's going from how to. To how I. Putting your perspective at the forefront of the story is going to be really powerful. Number two is sharing your perspectives and beliefs. Right. Putting your perspective or shifting a perspective for your audience is very powerful. They're gonna be like, oh, like, I loved that perspective, or that's a unique way to think about it. And sharing your beliefs, standing for and standing against something. It's going to be powerful. Yes, it might repel people, but it's going to attract the right community to you. Right. Um, you know, it's deeper content. It gives people a reason to belong, and it gives them like, okay, I wanna follow along this person, they're going to really tune in, and that's when they're gonna wanna tune into the personal, the lifestyle content. Number three, I love process driven content. Maybe the way that you think, lead, and make decisions. Something that you're moving through and how you're overcoming it, or something that you did and how you did it. Right. Process driven content, the way that you do things that people can kind of catch on to. Right. Is going to be very important. And then lastly, values. I know this is important, but this is gonna be helpful eventually if you wanna get brand deals or work with people, whatever that looks like, you wanna be embodied in your values and you wanna work with people who are in alignment with those values as well, especially with brands. So again, you don't have to post just personal content or lifestyle content to grow a personal brand. There are many, many different types of content to do so. And being rooted in that personal brand strategy is going to be key. And that is going to help you repeat repeating signature formats, repeating key stories, repeating the way that you do things. Repeating your beliefs and your perspectives is how you're going to be known and recognised. Repetition is key when building a brand.
