Startups calling their secretary anything but secretary

@workhap

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SoundTikTok sound · Lucifer's Waltz

Why it worked

The video likely resonated with viewers due to its relatable humor about corporate jargon and the often-absurd re-titling of roles in startup environments. It taps into a shared observation and presents it in a concise, easily digestible format.

Summary

The video humorously lists various inflated titles that startups give to their secretaries, implying a trend of avoiding the traditional term. The creator lists titles like "Chief of Staff," "Executive Assistant," and "Office Lead" to highlight this phenomenon.

Structure

1Introduction of the premise: startups avoiding the title 'secretary'
2Listing of alternative titles: Chief of Staff
3Listing of alternative titles: Executive Assistant
4Listing of alternative titles: Admin Specialist
5Listing of alternative titles: Right Hand Man (or Woman)
6Listing of alternative titles: Office Lead

On-screen text

Startups calling their secretary anything but secretary Chief of Staff Executive Assistant Admin Specialist Right Hand Man (or Woman) Office Lead

Original caption

The babysitter for the CEO aka the GLUE OF THE WHOLE COMPANY 🫡 #startups #workjokes