The video effectively blends personal storytelling with product promotion by showcasing the founders' journey and passion, making the brand relatable and trustworthy. The emphasis on familiar, comforting flavors and the transparency about their struggles and successes create an emotional connection with the audience, driving engagement and brand loyalty.
Summary
The CEO of Just Move Supplements, Keaira LaShae, reintroduces herself and the brand, highlighting their journey from high school sweethearts to an eight-figure business. She emphasizes their commitment to creating delicious, high-quality vegan supplements that cater to familiar, comforting flavors, and mentions their product range including protein powders, creatine, pre-workouts, mushroom coffee, and weight management supplements.
Structure
1Introduction and brand re-introduction
2Origin story and mission
Original caption
Happy to have you here! Welcome to the JUST MOVE fam! #justmoveprotein #creatine #mushroomcoffee
More from @justmovesupplements
More breakout videos from this creator.
3Product range and flavor philosophy
4Company growth and family involvement
5Highlighting specific products (creatine, mushroom coffee, Just Shred)
6Mention of media features (Essence) and brand values
7Call to action and welcome to new followers
Product placement
JUST MOVE SUPPLEMENTS: ACTS - This is the brand of supplements being promoted. The video shows various products from this brand, discusses their flavors and benefits, and the creator is the CEO. Removing it would change the entire video's purpose. JUST SHROOMS: ACTS - This is a specific product line from Just Move Supplements, an energy-boosting coffee. It is shown on screen and discussed as a product. Removing it would change the video's content. JUST MOVE PROTEIN: ACTS - This is a product line from Just Move Supplements, specifically protein powders. It is shown on screen and discussed. Removing it would change the video's content. JUST SHRED: ACTS - This is a product from Just Move Supplements, a weight-snatching/dietary supplement. It is mentioned as a top seller. Removing it would change the video's content. ESSENCE MAGAZINE: APPEARS - This is a publication that featured the brand. Removing it would not change what happens in the video, but it does provide social proof. JustMOVESupplements.com: ACTS - This is the website for the brand, which is presented as a call to action. Removing it would remove the direct link to purchase.
Call to action
Check out our TIKTOK SHOP
On-screen text
JUST MOVE
Supplements
Transcript
Hey guys! I thought I'd reintroduce myself and introduce myself to new people that are finding us. My name is Keaira LaShae and I am the co-founder and CEO of Just Move Supplements. A long time ago, my hubby KP and I, we were high school sweethearts, we started this thing, Just Move Supplements. It's a premium vegan supplement brand that's aimed at shifting the way people handle their health and wellness. We've been in the fitness game for over a decade and we wanted to create something for us, by us. We wanted to create something that tasted familiar, tasted like home, right? So with our supplements, we have proteins that taste like banana pudding, grandma's lemon pound cake, blueberry muffin, sweet pie, salted caramel, all of the delicious dessert flavors that we grew up with, or a lot of us grew up with. At least for me, I love baking with my grandma as a little girl and I wanted to create those types of flavors. When I drink the proteins, I don't want to feel like it's a chore, I want to feel like it's happiness in a cup. So that's what we had in mind when we created this brand. We are now an eight-figure brand. We started from the bottom, now we're here, and we're working towards building a billion-dollar empire with our family. Our family works right alongside us from the manufacturing to the logistics and distribution to the tech side of things. So we're really blessed to have our family along for this ride because this journey has been crazy. If you guys have been here with us for a while, you know that we've gone through a lot of ups and downs. We've been very transparent about our journey as far as building an empire and entrepreneurship. The way we almost closed our business, and you guys said absolutely not, you know, how do you close a business that's doing amazing? Well, we had too much demand and not enough supply, then things like that. So you guys rallied around us and you made sure that we didn't quit. So here we are, an eight-figure brand. We're just so grateful to be here in this space. There's not a lot of us in this supplement industry. We also have creatine that is the most studied supplement on the planet. Ours is pure, it is incredible. No fillers. We also have pre-workouts that don't make you crash and burn. We have the best mushroom coffee period. Hands down. And if you haven't tried it then you don't know the pleasure of drinking a warm hug because that's what our coffee feels like. It is incredible. Plus it helps with focus, energy, it helps with your mood, it helps with your skin, the brain, all of that. It's incredible. So if you haven't tried that, then check it out. And we also have just Shred, that's one of our top sellers. It sold out as we speak, but we're getting it back. Don't worry about it. Just Shred is our waist snatching, our de-bloater. We also have vitamins, we have all types of supplements to help you guys on your wellness journey. So make sure to check us out. We've been featured in Essence. That was such an incredible moment for us because to be recognized by one of the biggest black publications in the world was, you know, just incredible for us. It means that this thing, this isn't easy, what we do, you know? And we do it with grace, and we do it with integrity and quality. We will always do that. Thank you so much for constantly supporting us. And if you're new here, welcome, welcome, welcome. Follow along for the journey. Watch us build this billion-dollar empire. Should be fun. Peace.
