Hey, I'm Erin.

@erinondemand

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SoundTikTok sound · original sound - erinondemand

Promoted product

SheaMoisture Silk Press in a Bottlesheamoisture.com

SheaMoisture

2 videos2 creators

Why it worked

The video builds trust by blending personal life updates (pregnancy) with a relatable self-care routine, making the product endorsement feel like a natural part of her lifestyle rather than a forced advertisement.

Summary

The creator introduces her personal side, discussing her pregnancy and self-care routine while partnering with SheaMoisture. She highlights her favorite hair products and invites her audience to join the SheaFam community by asking questions in the comments.

Structure

1Introduction of personal side
2Announcement of partnership
3Discussion of self-care and pregnancy
4

Original caption

#SheaMoisturePartner So excited for you guys to get to know more of the girly girl and personal side of me! Make sure you drop your questions about hair, self-care & pregnancy! Let’s get this #SheaFam community poppin! @sheamoisture @walmart #WalmartSheaFam #SheaMoistureHair

More from @erinondemand

Product placement

SheaMoisture Coconut and Hibiscus shampoo and conditioner are shown and mentioned.

Call to action

Join the SheaFam today by dropping your comments in the comment section.

On-screen text

#SheaMoisturePartner

Transcript

Hey, I'm Erin. Most people know me for my business and marketing tips, but if you really know me, you know that I'm a girly girl who loves beauty too. Partnering with SheaMoisture and Walmart to build our SheaFam community. So in the comments, we'll chat and learn about all things beauty related. And with Juneteenth around the corner, it's a reminder to take time to rest and reset, especially before my baby girl's arrival. Giving myself some well-deserved TLC, because child, I already be out of breath half the time anyway. This might not sound relaxing to some, but that looks like going for a walk to de-stress, or maintaining my hair routine, because when I look good, I feel good. And my faves are still the SheaMoisture Coconut and Hibiscus shampoo and conditioner. You can't beat them. My hair always feels the best after I use them. But you know what I really love? That within our community, hair is a form of liberation. So when I have these moments alone to pour into myself, it is a reminder to celebrate my hair. And this is why I am so excited to have a daughter so I can pass these lessons down to her to love herself, her skin, and her hair. Join the SheaFam today by dropping your comments in the comment section. Let me know your questions about hair, self-care, pregnancy. We can engage with each other and let's grow this SheaFam community together. I'm going to start answering some of the questions in upcoming posts, so stay tuned.