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All breakouts
12.0Talking HeadProblem Callout hookLifestyle
Hook
Do you have dry, itchy, flaky hair?
@queencitytrends
4.8M followers · usually 1.3M views a post
Views
15.0M
Likes
13.6K
Comments
39
Shares
325
Why it worked
The video effectively combines a relatable personal problem (dry, itchy scalp) with a clear solution (CeraVe products) and a convenient purchase location (Walmart), presented in a visually appealing and informative way.
Summary
The creator shares her struggle with a dry, itchy, and flaky scalp and introduces CeraVe's Anti-Dandruff Hydrating Shampoo and Conditioner as a solution. She demonstrates using the products in the shower and shows the positive results of smoother, hydrated, and flake-free hair.
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Transcript, structure and on-screen text
5 beats, a 172-word transcript and 3 lines of on-screen text — the parts you need to write your own version.
Original caption
Dry, itchy, flaky scalp? Sahana’s hand shot up before I even finished asking 🙋🏾♀️ @CeraVe Anti-Dandruff Shampoo + Conditioner 🚿 Protects your scalp barrier the same way you protect your skin…gentle, flake-free, no stripping. It’s smooth, hydrated hair now on repeat in our weekly routine. It works 😉 📍@Walmart #CeraVePartner
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