HOT GIRLS GET FLAKES

@raxhellam

111.1K followers · usually 9.2K views a post

Views

4.8M

Likes

3.1K

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SoundTikTok sound · Presentation

Promoted product

Head & Shoulders Scalp Restore

H&S is America's #1 dandruff shampoo brand. To get 100% flake free hair, try our product range of shampoos, 2-in-1s, conditioners and hair treatments.

Why it worked

The video uses a relatable 'hot girl' hook to destigmatize a common problem (dandruff) and positions the product as a simple, effective solution within a routine, making the ad feel like helpful advice.

Summary

The creator shares her scalp care routine to address dryness and flaking. She demonstrates using the new Head & Shoulders Scalp Restore shampoo and conditioner line to improve her hair health.

Structure

1Hook about scalp flakes
2Personal story about hair insecurity
3Introduction of Head & Shoulders Scalp Restore
4Demonstration of shampoo and conditioner application
5

Original caption

#ad Don't forget your scalp if you want good hair 🙂‍↔️ Do yourself a favor and grab a bottle from @head&shoulders new Scalp Care Plus collection. #scalpcare #blowout #haircare #HairCareTips

More from @raxhellam

Product placement

Head & Shoulders Scalp Restore Nourishing Shampoo (a) ACTS: the creator demonstrates applying it to her hair in the shower to remove flakes and moisturize the scalp. Head & Shoulders Scalp Restore Nourishing Conditioner (a) ACTS: the creator demonstrates applying it to her hair in the shower to restore moisture. Removing these would change the video as they are the central subject of the demonstration.

Call to action

go check out head and Shoulders Restore line

On-screen text

HOT GIRLS GET FLAKES but we still have great hair my scalp care routine for the best hair step 1: shampoo step 2: conditioner! step 3: nothing bc she's been restored ;) ready to be styled look how hydrated she is HEALTHY SCALP = GREAT HAIR

Transcript

Hot girls get flakes but we still have great hair because we know that good hair starts from the scalp. I was actually getting really insecure at school because my scalp was so dry. No one wants to be taking exam feeling like they haven't washed their hair in over 10 days. Which is why I was so happy to find out that Head and Shoulders, aka the queen of fighting flakes, actually made a new line called the Scalp Restore. It does a great job of gently removing all the flakes, but what really got me about the Scalp Restore was that it actually moisturizes your scalp, which is literally the root of all your hair problems. For a while my hair just felt so lifeless and dead. Not gonna lie, it was because I was only focusing on my ends. Like my scalp needed some love too, she was so dry. So I'm really happy that the Restore line actually moisturizes my scalp because it looks so much better. And when it looks good, you feel good. So don't learn this lesson late, go check out head and Shoulders Restore line and take care of your scalp.