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@draleksandrabrown — 731x breakout selling CeraVe Anti-Dandruff Hydrating Shampoo | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

731×Talking HeadOther hookHealth

Hook

#CeraVePartner

@draleksandrabrown

162.2K followers · usually 9.4K views a post

Views

6.5M

Likes

9.8K

Comments

212

Shares

500

SoundTikTok sound · original sound - draleksandrabrown

Promoted product

CeraVe Anti-Dandruff Hydrating Shampoo

CeraVe offers a complete line of cleansers, moisturizers and more that contain three essential ceramides to help restore the skin's protective barrier.

Why it worked

The video leverages the credibility of a dermatologist to provide a practical hair care tip, integrating the product naturally as a solution. The focus on a common concern (dandruff and scalp health) and clear benefits makes it relatable and informative.

Summary

A dermatologist explains the importance of scalp health for healthy hair, recommending CeraVe's Anti-Dandruff Hydrating Shampoo. She highlights its key ingredients and benefits, noting it's fragrance-free, color-safe, and available at Walmart.

Structure

1Introduction emphasizing scalp health
2Dermatologist's tip: focus on scalp, not just hair
3Recommendation of CeraVe Anti-Dandruff Hydrating Shampoo
4

Original caption

One shampoo I always keep in my shower. 🙌 It’s color safe, fragrance free, and helps fight dandruff while keeping hair hydrated. You can find it at select Walmart stores and online. @CeraVe #CeraVePartner

More from @draleksandrabrown

More breakout videos from this creator.

Explanation of product benefits (anti-dandruff, hydrating, fragrance-free, color-safe)

5Availability information

Product placement

CeraVe Anti-Dandruff Hydrating Shampoo (ACTS): Used to wash hair and scalp, described as helping fight dandruff and leaving hair hydrated. Removing it would change the video's purpose. CeraVe (APPEARS): Brand name on the shampoo bottle. Removing it would not change what happens in the video.

Call to action

You can find it at select Walmart stores and online.

On-screen text

#CeraVePartner Healthy hair starts with a healthy scalp 1% SCALP CARE TIP Supports the scalp barrier 1% Pyrithione Zinc • Hydrating Formula ✓ Fragrance Free ✓ Color Safe

Transcript

a partner with CeraVe because there's one scalp care tip I think everyone should know. As a dermatologist, I think that people spend way too much time thinking about their hair that they forget about their scalp. But healthy hair starts with healthy scalp. And that's why I like the CeraVe anti-dandruff hydrating shampoo. It has that 1% pyrithione zinc to help fight dandruff while still leaving your hair feeling hydrated. And it's also fragrance free and color safe, making it a great option for helping maintain a healthy scalp. You can find the CeraVe anti-dandruff hydrating shampoo now at Walmart.

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