Why it worked
The video leverages a trending meme format and relatable student struggle, making it highly shareable for a specific demographic.
Summary
A creator uses a popular meme format to joke about the struggle of paying for college tuition with financial aid. The video relies on on-screen text and a comedic facial expression to convey the message.
Structure
- 1Creator stands with arms crossed looking skeptical
- 2Text appears explaining the financial aid situation
- 3Creator reacts to the text with a comedic expression
On-screen text
When I pooh shiesty financial aid to covering my fall tuition bill