What better day to have a great hair

@emmakwillman

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SoundTikTok sound · original sound - emmakwillman

Promoted product

Dae Hair

We’re a haircare line based in sunny Arizona. Our products are made up of the many things that make the desert special, including the scent of orange blossoms in the air, colors of majestic sunsets and nourishing ingredients derived from desert botanicals.

5 videos2 creators

Why it worked

The creator uses a relatable scenario (traveling for an event and needing to style hair) and a popular cultural reference (Erling Haaland's hair) to engage viewers. The demonstration of a specific hairstyle using a branded product, combined with the mention of a popular retailer like Sephora, makes the content both aspirational and actionable.

Summary

The creator shows how she uses Dae Hair products to achieve a slicked-back hairstyle, contrasting it with a more natural look. She also mentions purchasing a new volumizing mousse from Sephora to try.

Structure

1Introduction and question about Erling's hair
2Trip to Miami and stop at Sephora
3Demonstration of creating an air-dry slick back hairstyle

Original caption

What better day to have a great hair Dae @Dae Hair @sephora #daepartner

More from @emmakwillman

Product placement

Dae Hair (ACTS - hair product used to style hair, creator says it doesn't lock her into one hairstyle, she likes it, it's her own version of an air-dry look, she hasn't tried the mousse yet but will let viewers know if it's worth the hype. Removing it would change the video's focus on hair styling. It is promotional. Sephora (APPEARS - store bag is shown, creator mentions going there. Removing it would not change the video's core content, only a minor detail about where a product was purchased.)

On-screen text

SEPHORA

Transcript

What better day to have a great hair Dae @Dae Hair @sephora #daepartner At this point I just have one question. Does Erling actually use day hair cream to get a slick back? Because I'm pretty sure his is just natural, but I'm not that talented. I landed in Miami for the World Cup game yesterday and before I even got to my hotel, I had to make a very important stop. Sephora. Obviously. If I'm going to get mistaken for Erling on weekends, I might as well commit. So obviously we need to make the perfect air-dry slick back. Stop. Did you actually think I was going to go to the game like this? But that literally why I love this stuff. It doesn't lock you into one hairstyle. I can do my air-dry bun and then go right into another hairstyle without feeling like, crunchy. Like, I literally don't travel without it. So when I realized I didn't have mine for the game, I knew that I had to make a quick pit stop. Now I have my own version of a slick back. Much better. Holland can keep his version of a slick back, but this is going to be mine. While I was in Sephora, I couldn't help myself. Obviously, I saw their Dream Riser volumizing mousse. I haven't tried it yet, but when I do, I'll let you guys know if it's actually worth the hype. Now let's have a perfect hair day and let's be England.