I HAVE HUGE NEWS...

@emmakwillman

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Why it worked

The video leverages a popular cultural figure (Erling Haaland) and a major sporting event (World Cup) to create an engaging and shareable contest concept. The partnership with Kalshi adds credibility and a tangible prize, driving interest and participation.

Summary

The creator announces an Erling Haaland look-alike contest hosted by Kalshi, offering two free tickets to the World Cup game as a prize. Participants are invited to attend the contest in Miami, showcase their best Haaland impressions, and help decide the winner.

Structure

1Announces huge news about a contest
2Explains the Erling Haaland look-alike contest concept
3Reveals Kalshi as the sponsor providing tickets

Original caption

If you have ever been told you look like Haaland and are a Norway fan, you're in for a surprise! @Kalshi is helping me host an Erling Haaland look alike contest right before the game on Saturday for 2 FREE TICKETS TO THE GAME! Meet us at the location below, and bring your best Haaland moves! See you there and good luck! #kalshipartner -Bayfront Park Fountain (320 N Biscayne River Dr, Miami, FL 33132) -1:00 pm ET on Saturday, July 11th

More from @emmakwillman

Product placement

Kalshi (ACTS - hosts a contest, offers prize tickets; removing it would change the video's purpose). Erling Haaland (APPEARS - is the subject of the look-alike contest; removing him would change the contest's theme but not the video's core action).

Call to action

Head to the caption for the location and time. Bring your best Haaland moves!

On-screen text

I HAVE HUGE NEWS...

Transcript

We've never seen you in Holland in the same place before. So you must be the same person. Not yet, you haven't. Or at least, you kind of. I was sitting in bed last night and I had the craziest idea. What if we put everybody who looks like Holland in the same room? Yep. I'm talking like, major look alike contest. And then I found a brand crazy enough to even help me back this. Kalshi is sending me to the World Cup game this weekend to see if the Holland rumors about myself are true. But also to host a Holland look alike contest. Not even the best part. I literally don't know how they got them to do this. If you come to this contest and you win this contest, you will also be going to the game to see if you look like Holland. Because you will be getting two free tickets to the World Cup. I am so excited. We are going to do it super close to the stadium right before the game. There's gonna be jerseys, you're gonna have to dance. And I will be helping everyone in the audience decide who is the true Holland doppelganger. Hosted by Kalshi & Emma Kate Willman. Erling Haaland Look Alike Contest. Prize: Two Norway vs England Tickets awarded to winner. Location: Bayfront Park Fountain, 3201 Biscayne River Dr, Miami, FL 33129. Time: 1:00 pm ET on Saturday, July 11th. Kalshi. So if you happen to be in Miami and you happen to kind of resemble Holland in any way, shape or form, and you don't have plans on Saturday, head to the caption. I'm gonna put the location there. And honestly, all I ask is that you bring your best dance moves and obviously that you're rooting for Norway. I'll see you guys there.