if there was a yearbook superlative for curly girls

@itsdavianaa

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Promoted product

Dae Cactus Fruit 3-in-1 Styling Cream

Made to Multitask on the Daely Our Cactus Fruit 3-in-1 Styling Cream is a total multitasker that creates smooth styles, preps shiny blowouts, and defines natural curls. Infused with desert-derived botanicals to moisturize hair, this lightweight, versatile styling cream adds polish and shine, tames frizz and creates eas

2 videos2 creators

Why it worked

The video uses a relatable 'yearbook superlative' hook and a high-contrast before-and-after transformation to visually prove the product's effectiveness, making the promotion feel like a helpful beauty tip.

Summary

The creator demonstrates how she uses the Dae Cactus Fruit 3-in-1 Styling Cream to achieve a sleek Dominican blowout at a salon. She highlights the product's versatility for both straight and curly styles before directing viewers to purchase it at Sephora.

Structure

1Hook about curly hair struggles
2Introduction of the styling cream
3Demonstration of the product in a salon setting

Original caption

Us curly girls are always asking our hair to do the most. Define, smooth, control frizz, give me volume… all at once. But the Dae Cactus Fruit 3-in-1 Styling Cream just made it easier to switch it up!! GIRL LOOK AT THIS TRANSFORMATION!!! She’s available at @sephora and @Dae Hair #DaeHairPartner #hairtransformation #dominicanblowout #blowout

More from @itsdavianaa

Product placement

Dae Cactus Fruit 3-in-1 Styling Cream: (a) ACTS — the creator demonstrates applying it to her hair, explains its versatility for different styles, and shows the before-and-after results of a blowout using the product. Sephora: (a) ACTS — the creator shows the in-store display, identifying it as a place to purchase the product. Removing these would change the video's purpose as a product demonstration.

Call to action

you can also find this in Sephora

On-screen text

if there was a yearbook superlative for curly girls mine would be most likely to do the most y'all see how sleek my Dominican blowout came out and the product I used was the Dae Cactus Fruit 3 in 1 Styling Cream it can be used for sleek styles smooth blowouts like mine or on your natural curls I took it to salon with me for them to use for this transformation look one day I wanna embrace my natural curls and I can use a product like this and other days I wanna switch it up and products like this allow me to do that and hello look at these results girl Before After you can also find this in Sephora

Transcript

If there was a yearbook superlative for curly girls, mine would be most likely to do the most. I know y'all see how sleek my Dominican blowout came out, and the product I used was the Dae Cactus Fruit 3-in-1 Styling Cream. It can be used for sleek styles, smooth blowouts like mine, or on your natural curls. And your girl loved this so much, I took it to the salon with me for them to use for this transformation look. Look, one day I wanna embrace my natural curls and I can use a product like this, and other days I wanna switch it up, and products like this allow me to do that. And hello, look at these results, girl. You can also find this in Sephora.