Southern girl beauty hacks

@karlynewberry

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155.9K

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26.2K

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Why it worked

The video taps into a relatable problem (makeup longevity in humidity) with a surprising and unconventional "hack" (hairspray on face) that generates curiosity and engagement. The "Southern girl" angle adds a specific cultural flavor that resonates with a particular audience.

Summary

This video shares Southern girl beauty hacks, including spraying hairspray on the face to set makeup and using a T3 curling iron with heavy hairspray application to maintain volume in humidity. The creator also suggests applying deodorant to the back of the neck to combat sweat.

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Original caption

If you’re about to go to a school in the SEC and don’t know how to handle the humidity, I have some tips for you! 💗 #bama #southerntips #beautyhacks #sec #college