@karlynewberry — 258x breakout

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After I full day of classes,

@karlynewberry

48.0K followers · usually 4.8K views a post

Views

1.2M

Likes

13.9K

Comments

102

Promoted product

DoorDash

Why it worked

The video effectively blends relatable student struggles with a practical solution, showcasing the product's benefits (convenience, affordability, self-care) through a soft-sell approach and a clear, time-sensitive call to action for a specific demographic.

Summary

A student shares how she uses DoorDash to turn stressful days into self-care nights, highlighting the benefits of a free year of DashPass for eligible students. She demonstrates ordering food and enjoying it while relaxing, emphasizing the affordability and convenience.

Structure

1Introduction to a busy student life
2Introducing DoorDash and DashPass as a solution
3Demonstrating ordering and enjoying a meal
4Highlighting student-specific offers and savings
5Concluding with a self-care routine enabled by DoorDash

Product placement

DoorDash (ACTS - used to order food, provides student discounts and free delivery/lower service fees, removing it would change the video's premise and call to action); University of Alabama (APPEARS - mentioned as a condition for a student discount, removing it would change the eligibility criteria for the discount but not the core function of DoorDash)

Call to action

Original caption

Survived classes, sorority rush, studying, work, and trying to keep my life together 💗 @DoorDash free student DashPass helps me turn my busiest days into a cozy self-care night in. Eligible students can get a free year of DashPass with $0 delivery fees and lower service fees on eligible orders. If you’re a student at the University of Alabama, sign up by October 12 before it’s gone! Terms apply. #DoorDashPartner #StudentDashPass #ad