Journeys is my destination for back-to-school footwear

@karlynewberry

46.6K followers · usually 6.8K views a post

Views

1.5M

Likes

2.4K

Comments

29

Shares

63

SoundTikTok sound · Sunrise Song

View velocity

+497.0K views over 4.2d · ~118.1K/day · 5 observations

Promoted product

Journeys

Shop Journeys for the latest sneakers, boots, and must-have shoes from top brands like Nike, adidas, UGG, and more. Discover new arrivals, trending styles, and everyday favorites for all.

2 videos2 creators

Why it worked

The video effectively combines relatable back-to-school shopping content with popular brands, presented in a visually appealing and aspirational way. The creator's enthusiasm and clear styling suggestions make the featured products desirable.

Summary

The creator showcases her back-to-school shoe haul from Journeys, featuring Nike sneakers and UGGs. She highlights how these shoes can be styled for different occasions and encourages viewers to shop her picks via a link in her bio.

Structure

1Introduction to back-to-school shopping at Journeys
2Unboxing and showcasing Nike sneakers
3Unboxing and showcasing UGG shoes
4

Original caption

#JourneysPartner Back-to-school shopping isn’t complete without @Journeys styles that you can wear on repeat! 🩷 Tap my Mavely link in my bio to shop my Journeys back-to-school picks ✨ #LifeOnLoud #backtoschool #haul

More from @karlynewberry

Product placement

Journeys (store): ACTS - the creator shops for footwear there and recommends it as a destination for back-to-school shopping. Removing it would change the video's focus. Nike (brand): ACTS - the creator unboxes and shows off Nike shoes purchased from Journeys. Removing it would change the video's focus. UGG (brand): ACTS - the creator unboxes and shows off UGG shoes purchased from Journeys. Removing it would change the video's focus. Mavely (platform): ACTS - the creator directs viewers to a Mavely link in her bio to shop the featured products. Removing it would change the video's call to action.

Call to action

Tap my Mavely link in my bio to shop my Journeys back-to-school picks!

On-screen text

Journeys is my destination for back-to-school footwear Nike shoes from Journeys UGG shoes from Journeys Cutest class outfits Tap my Mavely link in my bio to shop my Journeys back-to-school picks!

Transcript

back to school shopping isn't complete until you have the perfect pair of shoes. I just went back to school shopping at Journeys and as a southern girl being put together head to toe is a non-negotiable. Journeys is my favorite back to school destination because they have all of my favorite brands in one place. I got these super cute Nike shoes from Journeys. Look, I love that they're pink. Even my comfy sneakers have to be stylish but still feel like me. I love building multiple outfits around each pair. I literally buy it once and then I can wear it on repeat all school year. I mean, look at how cute these are. These are one of my favorite back to school outfits and my UGGs from Journeys really completes the outfit and makes it so cute. Tap my Mavely link in my bio to shop my Journeys back-to-school picks!