Dare I say my second dress was one of my favorite parts of the wedding

@niki.kozloski

252.1K followers · usually 3.4K views a post

Views

285.8K

Likes

10.9K

Comments

40

Shares

121

SoundTikTok sound · original sound - therickybarrera

Promoted product

Mirror Palais

Designed in New York City, by Marcelo Gaia, inspired by the intersections of nostalgia and fantasy, for the creative, sophisticated woman. Discover the luxury ready to wear and bridal collections of your dreams. Feminine, intimate, keepsakes, and made to be remembered.

2 videos

Why it worked

The video taps into the relatable experience of receiving criticism for personal choices, particularly around fashion and weddings, while also showcasing a desirable product (the dress) in a celebratory context.

Summary

The creator showcases her second wedding dress, which she loves despite some online criticism. She dances and expresses her affection for the dress.

Structure

1Introduction of the second dress
2Creator dancing and enjoying the dress
3Addressing a comment about not finding the dress
4Expressing love for the dress

Original caption

Replying to @Maddy This one goes out to the haters of this dress! Glad I listened to my gut I love her sm #weddingdress #weddingplanning #receptiondress #mirrorpalais

More from @niki.kozloski

Product placement

Mirror Palais (dress brand): ACTS - worn by the creator, it is the visible subject of the video and the creator expresses her love for it. Removing it would change the video's focus.