OH MY

@icy4k

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SoundTikTok sound · original sound - icy4k

Promoted product

LOCKR

Doomscrolling is rotting your brain — LOCKR helps you quit in 30 days with a personalized coach and gamified system

2 videos2 creators

Why it worked

The video effectively uses shock value and relatable content about the dangers of doomscrolling to grab attention. It then presents a clear solution (LOCKR) with a strong call to action, making it highly persuasive.

Summary

This video highlights the addictive nature of doomscrolling on platforms like TikTok, showing how it can negatively impact one's life and brain health. It then introduces LOCKR as a solution to break free from this cycle and regain control over screen time.

Structure

1Shocking realization about TikTok's autoscroll
2The negative effects of doomscrolling on brain health
3Introduction of LOCKR as a solution
4Demonstration of LOCKR's features and benefits

Original caption

the app that finally set me free is LOCKR @LOCKR App #screentime #doomscrolling #motivation #SelfImprovement

More from @icy4k

Product placement

TikTok: it appears as a watermark and is discussed as a platform that has an autoscroll feature. Removing it would not change what happens in the video. LOCKR: it is presented as an app that helps users quit doomscrolling. The video demonstrates its features and benefits, implying it is the solution to the problem of excessive screen time. Removing it would fundamentally change the video's message and purpose.

Call to action

quit now and get your life back.

On-screen text

OH MY DO REAKING GOSH TIKTOK ALL KNOW THAT TIKTOK IF AS AUTOSCROLL? THE THREEPRESS THE THI IT SAYSittons ON TURN ON AUTOSCROLL JUSTI WHEN YOU THOUGHT JUST I HAD A PROBLEMight open your eyes. open your eyes. open your eyes. your life is slipping away. your life is slipping away. Mild Alzheimer's doomscrolling is rotting your brain. Severe Alzheimer's doomscrolling is rotting your brain. App Locked Chat to unlock TikTok quit now and get your life back. quit now and get your life back. ORB UNLOCKED Locked In 30 days without scrolling DAY 21 Resilient DAY 30 Locked In DAY 45 Enlightened

Transcript

Oh my gosh do reaking gosh. Oh my freaking gosh. Do y'all know that TikTok all know that? TikTok if as autoscroll? If you press the three buttons, the thing it says buttons, turn on autoscroll. Just when you thought I had a problem, I'm gonna have one for real now. Open your eyes. Open your eyes. Open your eyes. Your life is slipping away. Your life is slipping away. Mild Alzheimer's. Doomscrolling is rotting your brain. Severe Alzheimer's. Doomscrolling is rotting your brain. App Locked. Chat to unlock TikTok. Quit now and get your life back. Hey Ethan, why are you opening TikTok? I just want to scroll for a sec. You already hit 2h of screen time and it's 10 PM, get some rest first. Orb unlocked. Locked In. 30 days without scrolling. Day 21. Resilient. Cravings still show up, but they no longer rule you. You can sit with the discomfort and let it pass on its own. Day 30. Locked In. Deep work feels natural again. Distractions feel foreign and reaching for your phone feels like a step backward. Day 45. Enlightened.

the app that helped me lower my screen time by 5 hours is LOCKR: Screen Time Con