Why it worked
The video taps into the relatable experience of parents observing how quickly their children grow, using a common emotional sentiment and contrasting visuals to create a poignant and shareable moment.
Summary
The video shows a newborn baby and then a four-month-old baby, highlighting the rapid passage of time in motherhood. It contrasts the two stages of infancy with overlaid text reflecting on the challenges and speed of change.
Structure
- 1Newborn baby looking sleepy
- 2Text: 'does it ever drive you crazy?'
- 3Baby's facial expressions
- 4Four-month-old baby lying on bed
- 5Text: 'just how fast the night changes'
- 6Baby's playful interaction with hand
On-screen text
does it ever drive you crazy?
just how fast the night changes