You said you're happiest by the beach... so I put the beach on the back of your phone.

@argo.and.co

58.5K followers · usually 14.3K views a post

Views

1.1M

Likes

11.0K

Comments

18

Shares

226

SoundTikTok sound · original sound - nimxsh._

Promoted product

seashell phone case

ARGO'S DIY SHELLPHONE KITS ARE HERE! Now you can create your own custom seashell phone case from home with our new Shellphone DIY Kits! Your original Shellphone DIY Kit includes 1 x Seashell Pack featuring a variety of unique shells for you to use. Please refer to the image below for a preview of the included seashell

2 videos

Why it worked

The video taps into the popular aesthetic of beach-themed crafts and personalized phone cases, offering a visually satisfying and creative DIY process that appeals to a broad audience.

Summary

The video shows the process of creating a custom phone case decorated with sand and seashells. The creator applies sand to a phone case and then meticulously places various seashells and sea glass onto it, creating a beach-themed design.

Structure

1Applying sand to a phone case
2Placing a large seashell onto the sand
3Adding smaller seashells and sea glass
4

Original caption

Bc I listen and I care about you. Xx #seashellphonecase

More from @argo.and.co

Product placement

Argo & Co. (ACTS): This is the brand name of the creator, who is making and selling the phone case. Removing it would change what happens in the video because it is the identity of the creator and their business. seashells (APPEARS): These are decorative elements used to make the phone case. Removing them would change what happens in the video because they are part of the product being made. sand (APPEARS): This is a material used to make the phone case. Removing it would change what happens in the video because it is part of the product being made. phone case (ACTS): This is the product being made and demonstrated. Removing it would change what happens in the video because it is the subject of the video.