Episode 1: What is Lindah?

@the2ndfelix

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48.3K

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9.5K

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Promoted product

Lindah

Why it worked

The video connects with viewers on an emotional level by sharing a deeply personal story of grief and remembrance, making the clothing brand's message relatable and resonant.

Summary

The creator introduces their clothing brand, Lindah, inspired by the loss of their mother to cancer. The brand aims to help people process grief by wearing it openly, with the first product being a button-up shirt available in men's and women's cuts, launching on July 24th.

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Transcript, structure and on-screen text

5 beats, a 328-word transcript and 84 lines of on-screen text — the parts you need to write your own version.

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Original caption

@lindah.co drops this 24th of July. Hie I’m Felix, and I’m starting a clothing brand inspired by the loss of my mother to cancer. For years I ran away from grief and I’m realising that, that only hurts us more. I’ll be sharing more about the brand #clothingbrands #griefjourney💔💔 #creativejournal #menswearstyle #buttonup