I'm closing my brand

@kemibxo

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Selling · Ecom Product

KEMseen in 7 videos →www.shopkembeauty.com ↗

Why it worked

The video leverages a common business narrative of 'closing to improve,' which creates a sense of urgency and anticipation for the brand's return. The announcement of a sale provides an immediate incentive for viewers to engage.

Summary

The creator announces they are closing their brand, KEM, for 2-3 months to strategize and make improvements. They are holding a sale every Wednesday until May 28th to clear inventory before reopening with new initiatives.

Structure

1Announcing brand closure
2Explaining the reason for closure (strategy, expansion)
3Announcing a sale to clear inventory
4Stating the sale end date
5Promising a return with improvements

Product placement

The creator's brand 'KEM' is the subject of the video, with a sale being announced to clear inventory before a planned reopening. The bio link leads to the brand's website.

Original caption

Why i’m closing my brand @KEM Shop #brandowner #kem #business

More from @kemibxo

Their other posts in the index, biggest breakout first.

Call to action

None explicitly stated, but the sale is implied as a call to action.

On-screen text

Why i’m closing my brand @KEM Shop #brandowner #kem #business

Transcript

I'm closing my brand of 7 years this month and we are holding a sale every Wednesday as a result so that we can create inventory and we don't have a lot of old stock when we reopen. I'm closing for 2 to 3 months. I will be back, I just can't promise when. Aiming for the beginning of August. And we're doing this because we're strategizing, we're elevating, we're doing so many exciting things that will make the brand bigger and more readily accessible in different markets, internationally, domestically, looking into retail. There's so many things that we want to do and I just need to pause, recalibrate, realign, readjust with myself and with my business, fix the problems from the ground up before we can elevate to this new level. Which is why we are introducing the Kemdy sale. We've had six so far. The last one, the second to last one is tomorrow. After tomorrow, the next two weeks, we won't have Kemdy sale. The last Kemdy sale will be on May the 28th. And I can't promise what stock will be here. So