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@yurikwonn

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SoundTikTok sound · original sound - yurikwonn

Promoted product

Chongga kimchi paste

Why it worked

The video likely performed well due to its relatable and authentic portrayal of enjoying a popular Korean food item. The creator's enthusiastic and direct approach to eating the kimchi, combined with the visual appeal of the food and the concise explanation, makes it engaging and shareable.

Summary

The creator introduces Chongak kimchi (radish kimchi) and explains that Koreans use various ingredients to make kimchi, not just cabbage. She then eats the radish kimchi directly from the container, highlighting its crunchiness and versatility with rice or other foods.

Structure

1Introduction to Chongak kimchi
2Explanation of kimchi variety
3Demonstration of eating kimchi
4Praise for its crunchiness and versatility

Product placement

Chongga (청정원) - This is a brand of Korean food products, specifically known for their kimchi paste. It ACTS as the ingredient for making kimchi. Removing it would change the video's focus on making kimchi. Chongga is also visible on the red tub, which is a brand logo. Removing it would not change what happens in the video.

Original caption

KIMCHI WITH EVERYTHING 🇰🇷 #kimchi #radishkimchi #koreanfood #chongakkimchi

More from @yurikwonn

On-screen text

This is: 총각 김치 (chongak kimchi). Kimchi made out of radish. A lot of people think kimchi is just made out of cabbage. And that is the original kimchi. But Koreans will use ANYTHING to make kimchi. We have radish kimchi, cucumber kimchi, like spring onion kimchi... we have everything!! in fact, eat kimchi with everything. So if you don't know, get to know. 총각 김치 (chongak kimchi) It's so crunchy!! And it's perfect with rice... Or anything in fact. I love it :) So if you don't know, get to know. 총각 김치 (chongak kimchi)

Transcript

This is: 총각 김치 (chongak kimchi). Kimchi made out of radish. A lot of people think kimchi is just made out of cabbage. And that is the original kimchi. But Koreans will use ANYTHING to make kimchi. We have radish kimchi, cucumber kimchi, like spring onion kimchi... we have everything!! in fact, eat kimchi with everything. I love it :) So if you don't know, get to know. 총각 김치 (chongak kimchi) It's so crunchy!! And it's perfect with rice... Or anything in fact. I love it :) So if you don't know, get to know. 총각 김치 (chongak kimchi)