HI I'M KELLY HERE

@thetoyinsider

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Promoted product

Energizer Ultimate Child Shield

Energizer Ultimate Child Shield 2016 Coin Lithium Batteries have a superior number of safety features: Ingestion Burn Protection, Color Alert, a bitter coating, and secure packaging. Innovative Ingestion Burn Protection prevents burning if ingested. Only Energizer has Color Alert technology that dyes the mouth blue seconds after contact with saliva to help alert caregivers to act fast. The non-toxic bitter coating helps discourage ingestion, while the child-resistant packaging helps prevent child access to batteries. Energizer CR2016 batteries perform in extreme temperatures ranging from -22 to 140 degrees Fahrenheit for dependable power, even in tough conditions. Reach for these Energizer batteries when you need watch batteries, key fob batteries, remote batteries, or batteries for glucose monitors and heart monitors. Energizer Coin Lithium Batteries are also an ideal power source for your keyless entry system, toys and games. Lasting up to 12 years in storage, these lithium batteries provide reliable power when you need it.

Why it worked

The video effectively leverages a common safety concern (children ingesting small objects) and presents a clear, innovative solution from a trusted brand. The demonstration of the color-alert feature and the emphasis on child-resistant packaging provide tangible proof of the product's safety benefits, making it highly shareable and persuasive.

Summary

The video introduces Energizer's Ultimate Child Shield coin lithium batteries, highlighting their safety features like preventing ingestion burns and a color-alert system. It explains that these batteries are common in everyday items but can be dangerous if swallowed by children, and encourages viewers to switch to Energizer's safer alternative.

Structure

Original caption

AD | One of our favorite things at Sweet Suite wasn’t even a toy! Energizer is changing the game with the world’s only coin lithium battery that prevents ingestion burns if swallowed. It also features color-alert technology so you’ll know if your child tries to swallow it. Plus, the secure packaging can only be opened with scissors. Energizer’s Ultimate Child Shield batteries are available in three sizes (2032, 2025, 2016) at major retailers. Look for the “Ultimate Child Shield” logo!

More from @thetoyinsider

Product placement

Energizer Ultimate Child Shield (acts): These are coin lithium batteries designed with safety features to prevent ingestion burns and have a color-alert technology. Removing them would change the video's topic and purpose. Energizer (appears): A logo and brand name visible on the battery packaging and background signage. Removing it would not change the video's content, but would remove brand identification.

Call to action

swap to Energizer's Ultimate Child Shield

On-screen text

HI I'M KELLY HERE WITH ENERGIZER ULTIMATE CHILD SHIELD AND WE ARE TALKING ABOUT A NEW INNOVATION WE HAVE ON OUR COIN LITHIUM BATTERIES SO THE 2032 IS A COMMON BATTERY IN KEY FOBS AND KITCHEN SCALES BUT CAN ALSO POSE A RISK TO YOUNG CHILDREN SO IF INGESTED LODGED IN THE THROAT AND CAUSE INTERNAL BURNING WE'RE HERE WITH THE WORLD'S ONLY ENERGIZER ULTIMATE THAT PREVENTS BURNING WHEN INGESTED GET INGESTED BY A CHILD BURNING FROM HAPPENING WE ALSO HAVE OUR PREVENTATIVE SAFETY FEATURES SO IT'S IN CHILD RESISTANT PACKAGING WORLD'S ONLY COLOR ALERT THAT WILL DYE THE IT DOES GET INGESTED SO WE'RE OUT HERE TO GET EVERYONE TO SWAP TO ENERGIZER'S ULTIMATE CHILD SHIELD

Transcript

HI I'M KELLY HERE WITH ENERGIZER ULTIMATE CHILD SHIELD AND WE ARE TALKING ABOUT A NEW INNOVATION WE HAVE ON OUR COIN LITHIUM BATTERIES SO THE 2032 IS A COMMON BATTERY IN KEY FOBS AND KITCHEN SCALES BUT CAN ALSO POSE A RISK TO YOUNG CHILDREN SO IF INGESTED LODGED IN THE THROAT AND CAUSE INTERNAL BURNING WE'RE HERE WITH THE WORLD'S ONLY ENERGIZER ULTIMATE THAT PREVENTS BURNING WHEN INGESTED GET INGESTED BY A CHILD BURNING FROM HAPPENING WE ALSO HAVE OUR PREVENTATIVE SAFETY FEATURES SO IT'S IN CHILD RESISTANT PACKAGING WORLD'S ONLY COLOR ALERT THAT WILL DYE THE IT DOES GET INGESTED SO WE'RE OUT HERE TO GET EVERYONE TO SWAP TO ENERGIZER'S ULTIMATE CHILD SHIELD