PAW PATROL IS ON

@thetoyinsider

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SoundTikTok sound · original sound - thetoyinsider

Promoted product

Paw Patrol toy

Why it worked

The video leverages the popularity of the Paw Patrol franchise and the anticipation for a new movie to promote a related toy. The clear call to action directing viewers to TikTok Shop makes it easy for interested customers to purchase.

Summary

A presenter showcases a new Paw Patrol toy truck inspired by the upcoming Paw Patrol movie. The toy is officially available for purchase on TikTok Shop.

Structure

1Introduction of Paw Patrol toy
2Mention of inspiration from new movie
3Announcement of availability
4Call to action to buy on TikTok Shop

Product placement

Paw Patrol (toy franchise): appears as a toy truck and characters. Removing it would change the video's subject. TikTok Shop (e-commerce platform): appears as a logo and is mentioned as where the product is available. Removing it would change the context of where to buy the product.

Call to action

Check out the Paw Patrol toy on TikTok Shop.

On-screen text

PAW PATROL IS ON A ROLL ALL THE WAY TO SWEET SUITE AND THIS BRAND NEW TOY IS INSPIRED BY THE NEW PAW PATROL MOVIE COMING OUT THIS SUMMER THIS IS OFFICIALLY AVAILABLE ON TIKTOK SHOP

Original caption

No job too big, no pup too small at Sweet Suite! We loved visiting the TikTok Shop booth to showcase some of our favorite toys.

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Transcript

Paw Patrol is on a roll all the way to Sweet Suite and this brand new toy is inspired by the new Paw Patrol movie coming out this summer. This is officially available on TikTok Shop.