DON'T FORGET THE BATTERIES

@thetoyinsider

38.7K followers · usually 917 views a post

Views

1.0M

Likes

454

Comments

6

Shares

9

SoundTikTok sound · Honey in Transit

Promoted product

Energizer batteries

Explore Power Explore Lighting

Why it worked

The video effectively connects a popular toy brand (FurReal) with a necessary product (Energizer batteries), demonstrating the practical application of the batteries in a fun and engaging way. The use of a mascot and clear visuals of the products makes the message memorable.

Summary

This video showcases Energizer's partnership at Sweet Suite, highlighting their batteries as the power source for FurReal toys. It emphasizes Energizer's long-lasting alkaline batteries and encourages viewers to use them to power their play.

Structure

1Introduction to Energizer's presence at Sweet Suite
2Showcasing FurReal toys and the need for batteries
3Highlighting Energizer MAX batteries as long-lasting
4Demonstrating batteries powering toys
5

Original caption

AD | Energizer joined us at Sweet Suite this year for a wild time! We loved learning about the different products that can power up our play.

More from @thetoyinsider

Product placement

Energizer (battery brand): ACTS - powers toys, appears as logo on drums, costume, and packaging. Removing it would change the video's focus on batteries and their role in powering toys. FurReal (toy brand): ACTS - toys are shown being powered by batteries and are the subject of the video. Removing it would change the video's focus on toys. Energizer Vision HD Headlamp: ACTS - shown in packaging as an example of an Energizer product. Removing it would remove one example of an Energizer product. Energizer MAX batteries: ACTS - shown in packaging and discussed as the brand's number one longest lasting alkaline batteries. Removing them would remove a key product example. Energizer bunny mascot: APPEARS - a character representing the brand, but not a product itself. Removing it would not change the video's core message about batteries and toys.

Call to action

DON'T FORGET THE BATTERIES

On-screen text

DON'T FORGET THE BATTERIES THIS SUMMER IN PARTNERSHIP WITH FUR REAL WITH ENERGIZER'S WIDE RANGE OF PRODUCTS WE CELEBRATED OUR OFFICIAL BATTERY SPONSOR AT THIS YEAR'S SWEET SUITE WITH A FAMILIAR BUNNY FURREAL ANIMALS AND OF COURSE LOTS OF BATTERIES ENERGIZER MAX ENHANCED ENERGY AA4 PACK ENERGIZER MAX ENHANCED ENERGY ARE THE BRAND'S NUMBER ONE LONGEST LASTING ALKALINE BATTERIES AND ARE PERFECT FOR POWERING UP OUR FAVORITE TOYS BE SURE TO USE ENERGIZER PRODUCTS THIS SUMMER TO POWER UP YOUR PLAY AND ALWAYS REMEMBER DON'T FORGET THE BATTERIES

Transcript

DON'T FORGET THE BATTERIES THIS SUMMER IN PARTNERSHIP WITH FUR REAL WITH ENERGIZER'S WIDE RANGE OF PRODUCTS WE CELEBRATED OUR OFFICIAL BATTERY SPONSOR AT THIS YEAR'S SWEET SUITE WITH A FAMILIAR BUNNY FURREAL ANIMALS AND OF COURSE LOTS OF BATTERIES ENERGIZER MAX ENHANCED ENERGY AA4 PACK ENERGIZER MAX ENHANCED ENERGY ARE THE BRAND'S NUMBER ONE LONGEST LASTING ALKALINE BATTERIES AND ARE PERFECT FOR POWERING UP OUR FAVORITE TOYS BE SURE TO USE ENERGIZER PRODUCTS THIS SUMMER TO POWER UP YOUR PLAY AND ALWAYS REMEMBER DON'T FORGET THE BATTERIES