Here comes the magic.

@melissajorealrecipes

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SoundTikTok sound · original sound - melissajorealrecipes

Promoted product

Campbell's Condensed Beef Broth

Why it worked

The video leverages a popular recipe format (quick, easy meals) and uses a recognizable brand (Campbell's) in a way that feels authentic to the cooking process, making it relatable and shareable.

Summary

This video demonstrates how to make a quick beef and rice casserole. The ingredients include ground beef, rice, mushrooms, beef broth, butter, and Parmesan cheese, all baked together in a Campbell's branded dish.

Structure

1Show finished dish
2Add ground beef to baking dish
3Add rice, mushrooms, and beef broth
4Add butter and cheese
5Bake the casserole
6Show finished dish and taste

Product placement

Campbell's (brand name on baking dish) - appears, removing it would not change what happens in the video. Campbell's Condensed Beef Broth (product) - acts, used as an ingredient in the recipe, removing it would change the recipe. Campbell's (brand name on can) - appears, removing it would not change what happens in the video.

Original caption

4 full recipe 🔎 Melissa Jo & Stick of Butter Beef & Rice #stickofbutterrice #beefandrice

More from @melissajorealrecipes

On-screen text

15 Minute Prep Dinner

Transcript

Here comes the magic. Are you ready? Magic brown beef, long grain white rice uncooked. Baby Bella mushrooms. Campbell's. Campbell's condensed beef broth one. Campbell's condensed beef broth two. French onion. Evenly pour the butter all over. Parmesan Romano. Tight. Right back to the party. Stick of butter, beef and rice. That is delicious. Mmm.