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3.8Talking HeadBefore / After hookConsumer Apps
Hook
Here comes the magic.
@melissajorealrecipes
1.6M followers · usually 35.3K views a post
Views
120.6K
Likes
3.6K
Comments
33
Shares
1.5K
Promoted product
Campbell's Condensed Beef Broth
Why it worked
The video leverages a popular recipe format (quick, easy meals) and uses a recognizable brand (Campbell's) in a way that feels authentic to the cooking process, making it relatable and shareable.
Summary
This video demonstrates how to make a quick beef and rice casserole. The ingredients include ground beef, rice, mushrooms, beef broth, butter, and Parmesan cheese, all baked together in a Campbell's branded dish.
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Transcript, structure and on-screen text
6 beats, a 55-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
Original caption
4 full recipe 🔎 Melissa Jo & Stick of Butter Beef & Rice #stickofbutterrice #beefandrice
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