It's TikTok viral for a reason.

@melissajorealrecipes

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SoundTikTok sound · original sound - melissajorealrecipes

Promoted product

Swim Chicken Queso

Why it worked

The video leverages a trending recipe format and uses visually appealing, cheesy food shots to entice viewers. The creator's enthusiastic presentation and the promise of a 'viral' recipe create strong engagement.

Summary

The creator demonstrates how to make a viral TikTok recipe for queso chicken and rice. She combines Knorr Mexican Rice, rotisserie chicken, chicken broth, salsa, enchilada sauce, taco seasoning, and shredded cheese in a baking dish, then bakes it. Finally, she drizzles more queso and enchilada sauce over the top before serving.

Structure

1Show finished dish and hype it up
2Add rice, chicken, broth, salsa, enchilada sauce, and taco seasoning to baking dish
3Top with cheese and bake
4Add more queso and enchilada sauce
5

Original caption

Full recipe 🔎 Melissa Jo & TikTok Viral Queso Swim Chicken and Rice #swimchickenqueso

More from @melissajorealrecipes

Product placement

Knorr Rice Sides Mexican Rice: acts - used to make the dish. Removing it would change the dish. Pancho's White Queso: acts - used to make the dish. Removing it would change the dish. Rotisserie chicken: acts - used to make the dish. Removing it would change the dish. Salsa: acts - used to make the dish. Removing it would change the dish. Enchilada sauce: acts - used to make the dish. Removing it would change the dish. Taco seasoning: acts - used to make the dish. Removing it would change the dish.

On-screen text

Full recipe 🔎 Melissa Jo & TikTok Viral Queso Swim Chicken and Rice #swimchickenqueso

Transcript

It's TikTok viral for a reason. Whoever invented this, you are a genius. Mexican Rice. Rotisserie chicken. Nor's Chicken Broth. Sprinkle that right over. Chicken broth. Salsa. Not the whole jar though. A little bit of enchilada sauce is my favorite. A little drizzle. Taco seasoning. Sprinkle that right over. I just got freshly shredded Colby Jack and puttin' right on top. I'm gonna cover it. You want anything to escape. She's good. She's done. That's just cheesy goodness. I don't know who Pancho is, but honey, he's got good queso. Drizzle that queso over. Enchilada sauce. This is my rendition of TikTok viral queso chicken and rice. We're gonna drop it like it's hot. Because it is. Chips.